UNIQLO
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UNIQLO is a clothing brand based in Japan. In addition to their locations in Japan, UNIQLO has locations in Hong Kong and the United States, all of which have released clothing lines themed after Super Mario -related material beginning in 2017. Each clothing line typically featured "kids" and "men" sizes, though each size had unique shirts.
Clothing collections[edit ]
In 2017, UNIQLO partnered with Nintendo for their UTGP '17 contest, which was themed after Nintendo games. For the contest, users had to submit ideas for t-shirts themed after various Nintendo games. A Super Mario t-shirt won first place, and many of the other shirts featured on the event's website were also themed after the franchise. In 2019, UNIQLO released their first standalone Super Mario-themed clothing line, which was titled "Super Mario Family Museum". This line was themed after the broader Super Mario franchise. Later that same year, UNIQLO released "Mario Kart Friendship", a clothing line themed after the Mario Kart series. This line had the most unique shirts out of all of the lines at ten. A few months later, UNIQLO ran a clothing line themed after the Super Mario Bros. 35th Anniversary, which was titled "Super Mario 35th". This line was themed mostly after Mario's evolution over the course of his history. Five years later, UNIQLO re-released select Super Mario-themed shirts as part of their UT Archives line, though three new shirts were also included. A year later, UNIQLO ran two promotions; one themed after The Super Mario Galaxy Movie (which began on March 30), and another themed after the 2026 event "Super Mario: Run to the Goal". The latter is exclusive to Hong Kong. A few months later, a new promotion themed after Mario Kart World was announced. The "men" size and most of the "kids" size clothes in this line are set to release in Japan in the middle of August 2026, while the remaining "kids"-size clothes will release in September of 2026.
UTGP '17[edit ]
| Front | Back | Description |
|---|---|---|
| A UNIQLO product. | A UNIQLO product. | A red t-shirt featuring an 8-bit sprite of Mario on the front, and the letter "M" on the back. |
| A UNIQLO product. | - | A gray t-shirt featuring artwork of Mario jumping. |
| A UNIQLO product. | - | A black t-shirt featuring artwork of a Super Star. |
| A UNIQLO product. | - | A white t-shirt featuring pixel art of Mario and Luigi in a Warp Pipe on the shirt's pocket. |
| A UNIQLO product. | - | A white t-shirt featuring multiple pieces of unique artwork themed around the Donkey Kong arcade game. |
| A UNIQLO product. | A UNIQLO product. | A white t-shirt featuring various hats Mario wears in conjunction with various power-ups, in addition to multiple hats that do not appear to be tied to a pre-existing power-up. |
| A UNIQLO product. | - | A white t-shirt featuring an illustration akin to that of a comic strip of Princess Peach. |
| A UNIQLO product. | - | A black t-shirt featuring unique artwork of characters and objects from the Super Mario franchise spelling out the alphabet, in addition to a question mark and an exclamation point. |
| A UNIQLO product. | - | A black t-shirt featuring multiple pieces of artwork depicting Boos. |
| A UNIQLO product. | A UNIQLO product. | A black t-shirt featuring artwork of Donkey Kong in 25m on the front, and barrels rolling down girders on the back. |
| A UNIQLO product. | - | A red t-shirt featuring artwork of Donkey Kong carrying Pauline on the pocket. |
Super Mario Family Museum[edit ]
| Front | Back | Description |
|---|---|---|
| A Super Mario-themed UNIQLO product. | - | A white t-shirt featuring an 8-bit sprite of Mario. |
| A Super Mario-themed UNIQLO product. | - | A striped t-shirt featuring a 16-bit sprite of Yoshi's Egg. |
| A Super Mario-themed UNIQLO product. | - | A black t-shirt with Bullet Bills on its pocket. |
| A Super Mario-themed UNIQLO product. | - | A black t-shirt with multiple 16-bit sprites of Boos. |
| A Super Mario-themed UNIQLO product. | - | A gray t-shirt featuring the outline of artwork of Donkey Kong eating bananas. One banana towards the bottom of the shirt is filled in. |
Mario Kart Friendship[edit ]
| Front | Back | Description |
|---|---|---|
| A Super Mario-themed UNIQLO product. | - | A white t-shirt featuring artwork of Mario, Toad, and Yoshi driving, in addition to a Blooper. |
| A Super Mario-themed UNIQLO product. | - | A black t-shirt featuring artwork of various items from the Mario Kart series captioned "Which item will you get?". |
| A Super Mario-themed UNIQLO product. | - | A dark blue hoodie featuring artwork of characters playable in Super Mario Kart and Mario Kart 64 captioned "Who's gonna win?" |
| A Super Mario-themed UNIQLO product. | - | A pink t-shirt featuring artwork of Princess Peach and the course map for Peach Circuit. |
| A Super Mario-themed UNIQLO product. | A Super Mario-themed UNIQLO product. | A white t-shirt featuring artwork of Mario being pulled out of the water. Artwork of Lakitu is shown on the back. |
| A Super Mario-themed UNIQLO product. | - | A black t-shirt featuring artwork of Koopa Troopa, Donkey Kong, and Bowser, in addition to a Banana Peel, with the caption "Decide the winner". |
| A Super Mario-themed UNIQLO product. | A Super Mario-themed UNIQLO product. | A blue t-shirt featuring artwork of Toad with the caption "Kinopio runs to win!". a Super Mushroom and two checkered flags are shown on the back. |
| A Super Mario-themed UNIQLO product. | - | A gray hoodie featuring artwork of Mario with two Red Shells with the caption "Three. Two. One". |
| A Super Mario-themed UNIQLO product. | A Super Mario-themed UNIQLO product. | A green hoodie featuring artwork of three Banana Peels on the front, and artwork of Yoshi spinning out on the back. |
| A Super Mario-themed UNIQLO product icon. | - | A black hoodie featuring artwork of Bowser with two Banana Peels covering his head after being hit with a Red Shell. |
Super Mario 35th[edit ]
| Front | Back | Description |
|---|---|---|
| A Super Mario-themed UNIQLO product. | - | A red t-shirt featuring a golden outline of Mario's jumping sprite from Super Mario Bros. surrounded by the text "Mushroom Kingdom". "Super Mario" and "1985" are written underneath him. |
| A Super Mario-themed UNIQLO product. | - | A white t-shirt featuring artwork of Mario crouching on the edge of a Warp Pipe, in addition to the Super Mario logo and a Super Mushroom. The shirt is captured with the text "Mushroom Kingdom" and "Mario", in addition to the story text from the Super Mario Bros. instruction booklet. |
| A Super Mario-themed UNIQLO product. | - | A white t-shirt featuring artwork of various characters from Super Mario Bros. and their sprites. The shirt is captioned with the text "Super Mario Brothers", "It's-a me, Mario!", "The Big Boss" (which is located over Bowser's artwork and sprite), "Everyone's superstar", "Here we go" (which is located over Toad's artwork and sprite), "Save the Princess", and "She wants peace for the Kingdom". |
| A Super Mario-themed UNIQLO product. | - | A white t-shirt featuring artwork of Mario from his appearances in various mainline Super Mario games arranged in a timeline. The timeline starts with his appearance in Super Mario Bros., and ends with his appearance in Super Mario Odyssey . |
| A Super Mario-themed UNIQLO product. | - | A blue t-shirt featuring artwork of Mario going down the World 2 Warp Pipe in the World 1-2 Warp Zone. Each sprite in the image is depicted in grayscale aside from the World 2 Warp Pipe. |
| A Super Mario-themed UNIQLO product. | - | A black t-shirt featuring artwork of Yoshi standing on top of a Super Famicom controller and sticking his tongue out. The shirt also features the text "Super Mario World ". |
| A Super Mario-themed UNIQLO product. | - | A dark blue t-shirt featuring artwork of Mario crouching on the shirt's pocket. Within the pocket, there is artwork of a Bullet Bill.[1] |
UT Archive[edit ]
| Front | Back | Description |
|---|---|---|
| A Super Mario-themed UNIQLO product. | - | A pink t-shirt featuring artwork of Mario losing a life to a Goomba captioned "Player 1 Game Over". |
| A Super Mario-themed UNIQLO product. | A Super Mario-themed UNIQLO product. | A black t-shirt featuring artwork of two Boos on the pocket. Another Boo is depicted on the back of the shirt. |
| A Super Mario-themed UNIQLO product. | - | A white t-shirt featuring artwork of Yoshi captioned "Wahooo! Yo-Yo-Yoshi!" |
The Super Mario Galaxy Movie[edit ]
| Front | Back | Description |
|---|---|---|
| A Super Mario-themed UNIQLO product. | - | A white t-shirt featuring artwork of Yoshi and three of his Eggs in Brooklyn. |
| A Super Mario-themed UNIQLO product. | A Super Mario-themed UNIQLO product. | A dark blue t-shirt featuring the text "Found the problem!" on the front and the text "Mario time" on the back. On the front of the shirt, various items from the film take the place of (or are located on or near) certain letters in the text. Yoshi's Egg takes the place of the letter "O" in "Found", a Fire Flower is perched on the "T" in "The", a Super Mushroom takes the place of the "O" in "Problem", a ? Block takes the place of the "L" in "Problem", and a yellow Luma is located in front of the "M" in "Problem". The back of the shirt features artwork of various characters from the film above the text. |
| A Super Mario-themed UNIQLO product. | A Super Mario-themed UNIQLO product. | A white t-shirt featuring artwork of Mario, Yoshi, and a planet captioned "Here we go!". The planet takes the place of the letter "O" in "Go". The back of the shirt features the text "Where's the trouble?", in addition to artwork of an orange Luma and various items from the film. |
| A Super Mario-themed UNIQLO product. | - | A tan t-shirt featuring artwork of Toad in attire similar to that of Captain Toad with the caption "You can count on me Mario[sic]". |
| A Super Mario-themed UNIQLO product. | A Super Mario-themed UNIQLO product. | A white t-shirt featuring artwork of Mario and Luigi jumping. The back of the shirt features the same text as the third shirt in the line, though a green Luma is featured instead of an orange one. |
| A Super Mario-themed UNIQLO product. | - | A blue variant of the third shirt in the series intended for young children. |
| A Super Mario-themed UNIQLO product. | A Super Mario-themed UNIQLO product. | A white t-shirt featuring artwork of a ? Block on the front pocket with coins coming out of it. The back of the shirt features artwork of the film's protagonists, and combines two captions used on previous shirts, thus making the phrase "Where's the trouble? You can count on me, Mario!" |
Super Mario: Run to the Goal[edit ]
| Front | Back | Description |
|---|---|---|
| A Super Mario-themed UNIQLO product. | A Super Mario-themed UNIQLO product. | A white t-shirt that features artwork of the event's logo on the front, and group artwork originating in Super Mario 3D World (with the addition of artwork of Yoshi) on the back. Said artwork is placed in a way that makes them appear to be crossing a finish line. |
| A Super Mario-themed UNIQLO product. | - | A black t-shirt featuring the event's logo on the shirt's pocket, in addition to artwork of a Goal Pole with Mario's flag already raised and artwork of Mario jumping directly above said logo artwork. |
Mario Kart World[edit ]
| Front | Back | Description |
|---|---|---|
| A UNIQLO shirt. | A UNIQLO shirt. | A black t-shirt that features the game's logo on the front, in addition to a two-dimensional version of a portion of the artwork used on the game's box. |
| A UNIQLO shirt. | - | A white t-shirt featuring black-and-white artwork of Mario, Luigi, and Bowser, in addition to a variant of the game's logo. |
| A UNIQLO shirt. | - | A white t-shirt featuring artwork of Lakitu, the game's logo in red, and Mario reclining against a kart while holding a drink overlaid onto an image depicting a newspaper covering the races in the game. The text "World Grand Prix" is written in black at the bottom of this artwork. |
| A UNIQLO shirt. | A UNIQLO shirt. | A green t-shirt that features a road sign with the text "Have a nice drive!" on the front pocket, and artwork of various stickers appearing in Mario Kart World on the back. The variant of the game's logo used on the second shirt is used underneath the aforementioned stickers. |
| A UNIQLO shirt. | - | A red t-shirt featuring two-dimensional versions of Mario and Bowser's artwork from the game's box, in addition to the text "Knockout Tour". |
| A UNIQLO shirt. | A UNIQLO shirt. | A yellow t-shirt featuring a bag of Dash Food, the logo for Yoshi's, and the caption "Eat your Dash Food" on the front, and artwork of Donkey Kong, Toad, and a Goomba on the back. |
| A UNIQLO shirt. | - | A black t-shirt featuring what appears to be a map of the game's locations overlaid with stickers appearing in the game, captioned photographs of Mario and Yoshi, and artwork of Yoshi and a Spike. |
| A UNIQLO shirt. | - | A white hoodie featuring two-dimensional artwork of Mario, Yoshi, and Luigi with the caption "Drift to victory!". |
| A UNIQLO shirt. | A UNIQLO shirt. | A white t-shirt featuring the game's logo on the front, and a portion of the artwork used on the game's box art on the back. |
| A UNIQLO shirt. | - | A gray hoodie featuring a portion of the artwork used on the game's box art. |
| A UNIQLO shirt. | A UNIQLO shirt. | A dark blue t-shirt featuring artwork of a Red Shell, a Spiny Shell, a Coin Shell, and a Green Shell with the caption "Which one will you choose?" on the front, and modified two-dimensional artwork of Luigi driving away from Bowser holding a Red Shell on the back. |
| A UNIQLO shirt. | - | A green hoodie featuring various stickers appearing in the game, in addition to the same variant of the game's logo used on the second shirt. |
Gallery[edit ]
Promotional image showing the winning t-shirt
The logo for the Super Mario 35th line
The logo for the Super Mario Family Museum line
The logo for the Mario Kart Friendship line
The banner for the UT Archive line
The banner for the The Super Mario Galaxy line
Notes[edit ]
- When the Super Mario Family Museum shirts were released, if one was to purchase a shirt at a UNIQLO location in Japan, they would receive a free shopping bag featuring an 8-bit sprite of Mario.
- Additionally, during this period, the UNIQLO store in Shinsaibashi was lit up nightly with 8-bit Super Mario-themed designs, including that of a ? Block.
- Most of Nintendo's collaborations with UNIQLO appear to be exclusive to Japan; The Super Mario Galaxy Movie's line of themed shirts is the only line to be hosted on UNIQLO's American website.
The Mario-themed shopping bag
The Mario-themed display on the UNIQLO store in Shinsaibashi
References[edit ]
External links[edit ]
- UTGP' 17 website (archived)
- Super Mario 35th product page (archived)
- Super Mario: Run to the Goal product page
- The Super Mario Galaxy Movie product page
- Mario Kart World product page
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