My Mario

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My Mario is a line of products themed to the Super Mario franchise aimed towards young children, consisting of merchandise and digital media. It launched in Japan on August 26, 2025, with selected products releasing overseas on February 19, 2026.[1] [2] [3]

Products[edit ]

Merchandise[edit ]

Toys[edit ]

Wood blocks[edit ]
English packaging for the My Mario Mario Wood Block Set
Packaging for the Mario Wood Block Set
English packaging for the My Mario Mario & Friends Wood Block Set
Packaging for the Mario & Friends Wood Block Set

Two sets of Super Mario-themed wooden building blocks, named 「つみきマリオ」 (Tsumiki Mario, "Wood Block Mario") in Japan,[4] were released at My Mario's launch: the Mario Wood Block Set containing three pieces that costs 2,980,円 and the Mario & Friends Wood Block Set (called the "Special Set" in Japan)[4] containing 30 pieces that costs 19,980円. Three more sets were later announced, containing three pieces each: the Luigi Wood Block Set, Peach Wood Block Set, and Yoshi Wood Block Set, also retailing for 2,980円 apiece, released on November 18, 2025 in Japan.[5]

The sets are targeted towards children aged approximately 11⁄2. Character blocks are eight centimeters tall (double the height of standard blocks) and also function as amiibo for their respective characters in compatible games. The interior packaging of the Mario & Friends Wood Block Set resembles the grassland levels of New Super Mario Bros. Wii and can be used as a diorama.[3]

Themed pieces

One of each piece listed is included in the Mario & Friends Wood Block Set.

Mario Wood Block Set
Luigi Wood Block Set
Peach Wood Block Set
Yoshi Wood Block Set
Exclusive to Mario & Friends Wood Block Set
Gallery
Stuffed toys[edit ]
Toys[edit ]
Fisher-Price Little People[edit ]

On January 16, 2026, Fisher-Price revealed a collection of Little People toddler toys tying in with My Mario that launched in the West.[7] The collection includes a pack of six Little People figures of Super Mario characters (Mario, Luigi, Bowser, Peach, Yoshi, and Toad) and two interactive play sets: Mario's Adventure Playset, based on an aboveground level which comes with the Mario figure; and Bowser's Airship, which comes with the Bowser figure.[8]

Tomy Toomies[edit ]

On January 9, 2026, a collection of Tomy Toomies bath toys tying in with My Mario was announced. The first wave was released in March 2026, with the second arriving in August 2026.[9] The first wave includes two sets of bath squirters (Mario & Goomba and Super Mushroom & Fire Flower, also sold in a single 4-pack); a set with the Mario squirter, Warp Pipe and ? Block nesting cups, and a Lakitu's Cloud pouring cup; and a playset with Warp Pipes and nesting cups shaped like blocks.

Studio Alice[edit ]
Main article: Super Mario Satsuei

On March 6, 2026, My Mario themes for the Super Mario Satsuei children's photo shoot by Studio Alice were announced in Japan. They were released on March 9, 2026, with Baby Mario, Baby Luigi, and Toad costumes available.[10]

Bandai Bikkura Tamago[edit ]

On April 7, 2026, a My Mario-themed Bikkura Tamago bath bomb by Bandai was announced in Japan for April 10. Each bath bomb contains a Super Mushroom, Fire Flower, Super Star, or 1-Up Mushroom and also comes with a ? Block, Brick Block, POW Block, or Note Block base and cup.[11]

Books[edit ]

Main article: My Mario (book series)

A board book titled Hello, Mario! , in which readers can interact with movable pages based on Mario's face, became available at My Mario's launch in Japan. A second book titled It's Yoshi! was later announced to be released on November 20, 2025 in Japan.[5] A third book titled Mitsukete Mario was released on April 10, 2026.[11]

Clothing[edit ]

Japan[edit ]
North America[edit ]

Sundries[edit ]

Tableware[edit ]

Software[edit ]

Hello, Mario!
Hello, Mario! on a tablet and Nintendo Switch

Tying in with the book of the same name, My Mario also launched with Hello, Mario! , a software application for iOS and Android devices and Nintendo Switch where players can interact with Mario's face to a greater extent than in the book. A similar application featuring Yoshi, titled Hello, Yoshi! , was later released on November 18, 2025 in Japan.[5]

Visual content[edit ]

Key artwork for the It's Me, Mario! stop motion series
The My Mario logo and Mario as he appears in the videos
Main article: It's Me, Mario! Stop Motion Shorts

A series of stop-motion videos starring Mario, titled It’s Me, Mario! Stop Motion Shorts, was released on the My Mario website and Nintendo's YouTube channel and Instagram account. Each video is one minute long.

Gallery[edit ]

References[edit ]

  1. ^ a b c d e f g January 8, 2026. My Mario – Mario-Themed Fun for Young Kids and Families. nintendo.com (English). Retrieved January 8, 2026. (Archived January 8, 2026, 16:03:32 UTC via Wayback Machine.)
  2. ^ My Mario | Nintendo UK. Nintendo UK (British English). Retrieved February 18, 2026. (Archived February 18, 2026, 09:48:14 UTC via Wayback Machine.)
  3. ^ a b August 8, 2025. My Mario, a series of Mario-themed products to be released from August 26, 2025. Nintendo Co., Ltd. (English). Retrieved August 10, 2025. (Archived August 8, 2025, 01:49:40 UTC via Wayback Machine.)
  4. ^ a b マイマリオ(MY MARIO) : つみきマリオ. Nintendo. Retrieved August 10, 2025.
  5. ^ a b c November 7, 2025. お子さま向けの商品シリーズ「マイマリオ」。11月18日より、ヨッシーのアイテムが登場。. nintendo.com (Japanese). Retrieved November 7, 2025.
  6. ^ a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax マイマリオ(MY MARIO) : グッズ. Nintendo. Retrieved August 10, 2025.
  7. ^ Lada, Jenni (January 16, 2026). Fisher-Price My Mario Little People Figures and Playsets Appear. Siliconera. Retrieved January 17, 2026.
  8. ^ Little People Super Mario Collection. Mattel. Retrieved January 17, 2026.
  9. ^ January 9, 2026. Tomy and Nintendo to launch Tomy Toomies My Mario bath toys. Toy World Magazine. Retrieved February 19, 2026. (Archived February 19, 2026, 14:15:05 UTC via Wayback Machine.)
  10. ^ March 6, 2026. スタジオアリスで「マイマリオ」の赤ちゃん撮影サービスが開始。任天堂直営オフィシャルストアには新たにヨッシーの服飾品シリーズも。. nintendo.com (Japanese). Retrieved March 8, 2026. (Archived March 8, 2026, 13:19:14 UTC via Megalodon.)
  11. ^ a b April 7, 2026. マリオをテーマにした商品シリーズ「マイマリオ」に新しいアイテムが登場。取り扱い店舗拡大とオリジナル特典のご紹介も。. nintendo.com (Japanese). Retrieved April 7, 2026. (Archived April 7, 2026, 12:01:43 UTC via Wayback Machine.)

External links[edit ]

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