Get the training, tools, and support you need to build the t-shirt business you’ve always wanted.
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How to sell t-shirts in just 5 steps
Whether you’re sourcing t-shirts to sell or creating original designs, a fashionable product line helps your t-shirt business attract customers. Simplify product selection by linking your store to wholesalers and suppliers through third-party apps, to keep your bestselling t-shirts in stock.
Build a home for your t-shirts and a destination for customers using Shopify’s store editor. Creating a website is simple, with infinite ways to express your brand. Choose a mobile-friendly theme and generate product descriptions with Shopify Magic. Then add popular features like customer reviews and buy now buttons.
Setting up an online store to sell t-shirts is only the start. You want customers who are in the market for t-shirts like yours to discover your brand. With Shopify, you can promote your t-shirts anywhere your customers are, including on social platforms like Facebook and TikTok, as well as marketplaces like Amazon and Etsy.
Make your t-shirts easy and safe to buy with Shopify Payments, which supports all major payment methods. Adding Shop Pay, the internet's highest-converting checkout option, lets customers order t-shirts and complete their purchase with a single tap.
Reliable shipping keeps customers happy. Process your t-shirt orders quickly with automated label printing, tracking, and discounts on shipping rates. As your t-shirt business grows, the Shopify Fulfillment Network is on hand to manage storage and returns.
You’ve got the will, we’ve got the way
Free resources
Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.
Helpful tools
Use the drag-and-drop store builder to start a beautiful online t-shirt store without coding or design skills. Choose from over 70 customizable and responsive themes to build your unique business and brand.
Smart marketing
Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your t-shirts with Google Performance Max campaigns, and build an audience using automated Facebook and Instagram ads.
Award-winning support
Connect with Shopify customer support over online chat, the phone, or email. Support is available 24/7, and can help with almost any challenge your t-shirt business encounters.
Launching a t-shirt business is affordable. Shopify makes it easy to start an online store and provides the tools you need to succeed. If you choose to invest in t-shirt production, purchase inventory, or manage fulfillment, startup costs may be higher. Either way, you decide the scale and budget of your t-shirt business.
Your t-shirts deserve a wide audience. Launching an online store with Shopify gives your brand a home and customers a welcoming shopping destination. Connect your store to social media platforms and marketplaces to reach shoppers globally. Consider selling your t-shirts to local retail stores—building relationships with other sellers can unlock new sales opportunities.
You can sell your shirt designs online or in-person. Online, you can sell your shirt designs directly to consumers through your own website or on a third-party marketplace. There are also marketplaces like Redbubble or Zazzle which specialize in creative industries and designs. You can also sell them at retail stores, markets, and other in-person events.
T-shirt businesses can be profitable, and an ecommerce platform can help increase your revenue. Ecommerce platforms offer sales and marketing tools that make it easier to reach a wide audience. Targeted digital marketing strategies like SEO and social media advertising can also enhance your online visibility, leading to more store traffic and increased sales opportunities. With the right products and sales tools, it’s possible to turn a t-shirt business into a substantial income source.
Powerful apps
From email marketing to customer retention and print-on-demand services, the Shopify App Store has over 6000 apps to add even more features and functionality to your t-shirt store.
Sell everywhere
Sell your t-shirts online, in-person, and wherever your customers are. Shopify connects to your choice of online sales channels and the Shopify POS app—so you can manage your business while selling everywhere.
"Shopify does all the heavy lifting for our t‑shirt company. We get to focus on creating art and building our community."
—Nick, StomaStoma
Merchant testimonial
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Scalable pricing plans
For businesses at every stage and size
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