Analytics and reporting
Make smart business decisions, quickly
Real-time and reliable data about your store, no set-up required
Fast, flexible, and relevant reporting
Pre-built reports for commerce
Access Shopify-built reports that are designed for commerce insights. Immediately understand your store’s performance with no additional work required, so you can respond faster and make optimizations.
Deeper data exploration
Modify pre-built reports or create your own from scratch to answer questions specific to your business. Layer on additional metrics and dimensions to drill down deeper into your reporting, and hone in on the exact data you’re looking for.
Real-time monitoring
Never miss a change in your store’s performance with real-time data updates in your dashboard and across all reports. Drag, drop, and tailor your dashboard to see your most critical metrics at a glance, and make timely decisions in response to changes in your data.
Check all of your essential analytics in one place
Sales
Know how much money your store is making across channels.
Conversion rate
Understand what it takes for site visitors to become customers.
Sessions
See the site traffic your store is getting, and where your visitors come from.
By using Shopify’s analytics and reporting to identify best sellers and sales trends, we were able to grow our revenue year over year by 50% at Christmas.
Ruby Friel, Founder, Still Life Story
Creating custom dashboards lets us focus on our core product performance without needing to export and clean the data. It allows us to stay nimble and reactive.
Shelby Adams, Operations Manager, Cleverhood
Marketing measurement
Manage your multichannel marketing by organizing marketing activities like email, social, ads, and organic traffic into Campaigns and auto-generate shareable links and QR codes that attribute traffic and sales into the right Campaigns. Use channel marketing reports to better understand top channels, attribution, customer acquisition cost, return on ad spend.
Benchmark your store based on similar stores across Shopify
Take advantage of Shopify’s aggregated platform insights to understand and compare your business performance to similar businesses on Shopify.
Live view
Watch every sale roll in
Follow flash sales, Black Friday Cyber Monday (BFCM), and promotions in real time with dynamic metrics, geographical data, and rich visualizations.
Measurement that scales with your business
Connect to your data
Access your data wherever you need it through our API or connect to analytics integrations available in our app store.
Write custom queries
Query your data using a built-in query editor and ShopifyQL, our query language designed for commerce, available in every report. Can’t or prefer not to code? Have Sidekick, Shopify’s AI assistant, write the queries for you.
Access more apps
Tap into Shopify’s ecosystem of apps and partners to meet all your supplemental data and measurement needs.
Start measuring with Shopify today
Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.