The world’s best online stores are built on Shopify Shopify

With the highest-converting checkout and flexible options for every size of business, Shopify stores sell more products, lower your costs, and save you time.

The world’s best online stores are built on Shopify Shopify

With the highest-converting checkout and flexible options for every size of business, Shopify stores sell more products, lower your costs, and save you time.

Built into every store

Cheetah fast.
Ridiculously reliable.

With a 99.9% uptime rate and 300 points of presence worldwide, Shopify’s infrastructure won’t leave your customers hanging.

The world’s
best checkout

Shopify’s checkout converts a whole 15% better on average than other commerce platforms. Which means more sales for you.

Powerful AI
at every turn

From launching your store to managing and scaling it, boost every part of your business with built-in AI that’s made for commerce.

Choose how you want to build

Shopify themes

Creativity meets commerce

Craft your unique brand vision on a foundation that’s built to sell, right out of the box. Just pick a theme that reflects your brand, then make it your own.

Bring your vision to life

Powerful customization tools that let you nail every detail. No coding required—just your imagination.

Create completely bespoke blocks

Just say what you want in a few words and let AI build new content blocks to match your vision.

Sell worldwide or wholesale

Show different products and pricing to international and B2B customers with contextual storefronts.

Drag and drop

Effortlessly add pages and switch up the layout with Shopify’s online store editor.

The custom content customers need

Do more with commerce apps

With 16000+ apps to choose from, the Shopify App Store has whatever extras your store needs—from added features to custom product options.

Plus all the features you need, right out of the box

The world’s best-converting checkout

Powered by the best checkout in the world, Shopify converts shoppers into buyers 15% better on average than other platforms.

AI tools

AI helps you create a custom store in seconds and customize it. Sidekick, your AI assistant, helps with everything from setup to scaling your business to generating images and marketing copy.

Videos and 3D models

Help shoppers imagine how your products fit into their lives with videos, 3D visualization tools, and other rich media.

Search and filtering

Give your customers an easy way to find exactly what they’re looking for.

Languages and currencies

Let customers select which country and what currency they’re shopping in.

Product recommendations

Encourage customers to fill their carts by recommending more products they’ll love.

Fast and accessible

Shopify stores are optimized for speed and accessibility, so everyone can shop and nobody has to wait.

Mobile-ready

Everything’s designed responsively, so things look good no matter what device customers use to visit your store.

Ready to get going?

Custom options

Anything you want to build, you can

Go Liquid

Create a store as unique as your brand. Leave the maintenance to us.

Build fast and easy

With Liquid, Shopify’s supercharged templating language, you can quickly create a custom store with the exact look and feel you need. And it works right alongside old faves like HTML, CSS, JavaScript, and JSON.

Speed. Security. Reliability.

Monitoring uptime, optimizing for speed, keeping bots at bay—we handle it all. So whether you’re doing a big drop or launching in a new country, you know your store is safe, reliable, and running fast.

An editor everyone can use

Let each team do what they do best. Any team can edit content, launch landing pages, and even update the design. Which leaves your developers free to focus on the big stuff. No bottlenecks. No gatekeeping.

Ready to roll your own theme?

Go headless

Choose your own stack

Get exactly the store your business needs. With the flexibility to use tech you already love.

Battle-hardened APIs

Shopify’s Storefront API serves millions of queries and is deployed globally at the edge. So customers around the world experience snappy load speeds, no matter what device they shop on. And with no rate limits, you can run big sales events without throttling or unexpected bills.

Dig into the docs

Launch a headless site in half the time with Hydrogen

Fast-track development with Hydrogen, Shopify’s React-based toolkit. Skip the setup with flexible UI components, hooks, and utilities—all optimized for commerce and preconfigured to work with Shopify’s APIs.

More about Hydrogen

Host for free on Oxygen

Instantly deploy your Hydrogen store using Oxygen, our free global hosting solution, which is available on all Shopify plans except Starter. Or host with your preferred provider.

More about Oxygen

Ready to go custom?

Join millions of merchants on Shopify

All kinds of businesses. All kinds of stores. All built to sell.

Shopify allowed us to build the most playful customer experiences while maintaining complete control of our development process.

OffLimits Cereal

Emily Miller, CEO / Founder

Build your store on Shopify