Sales channels

Sell everywhere people scroll,
search, and shop

Find millions of new customers, sell your products everywhere,
and manage it all from Shopify.

Try Shopify free for 3 days, no credit card required.

Marketplaces

Connect your product catalog to the top online marketplaces like Amazon, Walmart, eBay, and more.

Social media

Turn followers into customers on Facebook, Instagram, YouTube, and TikTok.

Online search

Get your products in front of anyone searching across Google surfaces.

More sales channels

Sell in person, B2B, internationally, and in any of our many channels across the largest commerce ecosystem.

Marketplaces

Reach customers ready to shop

Sync your product catalog to the leading marketplaces, then easily manage and fulfill every order in one central place.

Amazon
Trusted by customers worldwide: Grow your business with powerful, cost-effective tools and programs.
Target Plus
Join one of America's top discovery destinations and reach millions of customers through an exclusive marketplace program.
Walmart
Reach a built-in audience of loyal customers on one of the fastest growing marketplaces in the United States.
eBay
Get your products in front of millions of new shoppers on one of the most trusted, and long-standing online marketplaces.

Shopify Marketplace connect

The top marketplaces
in one place

Use Shopify Marketplace Connect to sync your product catalog to the leading online marketplaces. Manage inventory with real-time syncing, fulfill orders, and measure channel performance all from Shopify.
The image shows a diagram illustrating the ability to connect a Shopify store with multiple online marketplaces like Amazon, Target Plus, Walmart, eBay, and Etsy.

Discover different marketplaces

Find other popular marketplaces in the Shopify App Store.

Social Media

From followers to customers

Sell on the most popular social platforms, build brand loyalty, and easily manage it all in Shopify.

Sync your products to leverage powerful selling tools on Facebook and Instagram.
Install Facebook & Instagram app
Boost sales with creative content that converts the next generation of customers on TikTok.
Install TikTok app
Help viewers discover your products and shop directly from your YouTube videos, shorts, and livestreams.
Install Google & YouTube app

Discover more social channels

Connect Shopify to sell and advertise on more popular social channels such as Pinterest and Snapchat, from the Shopify App Store.
An abstract view window of the Shopify Admin. Overlayed over the left side of the window is a Facebook sponsored ad and a TikTok sponsored video, both featuring a purple cup for sale. Overlayed on the right side is a sponsored YouTube video and an Instagram post with a product tag, both promoting a purple cup.

Online Search

Help customers find your products everywhere online

Sync your products to Google and show them for free across surfaces like Search, Shopping, Images, and Lens.

Google

Sell across Google

Get in front of anyone on Google’s many surfaces by syncing your products, listing them for free, and creating campaigns. Then improve your ROI with Google’s insights, and predict customer behavior with built-in AI.

Creator Marques Brownlee and Atoms used YouTube video to drive 140K visitors to their online store with 60% of sales coming from new customers.

Atoms

in partnership with Marques Brownlee — Creator

More Sales Channels

Expand your business with endless channel options

From selling in person with Shopify POS to teaming up with creators on Shopify Collabs, explore ways to grow your business with channels.

Learn how to optimize your multi-channel strategy

An example of multi-channel selling by syncing a Shopify merchant’s product catalogue to Facebook.

What is multichannel selling?

Get the essential tips for building a successful multichannel selling strategy.
An abstract illustration of omnichannel vs multichannel.

Omnichannel vs multichannel: what is the difference?

Discover the difference between omnichannel and multichannel, and why it matters.
An illustration of omnichannel management from Shopify (email, online store, social, marketplaces, POS).

Omnichannel customer experiences: how to sell where your customers buy

Get inspired by five brands that built an outstanding omnichannel experience.

Start selling in channels

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.
Start free then enjoy 3 months for 150円/month