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How to sell books in just 5 steps
Whether you’re sourcing books to sell or creating original content, a diverse product line helps your book business attract customers. Simplify product selection by linking your store to wholesalers and suppliers through third-party apps, ensuring your bestselling titles are always in stock.
Build a home for your books and a destination for customers using Shopify’s store editor. Creating a website is simple, with endless ways to express your brand. Choose a mobile-friendly theme and generate product descriptions with Shopify Magic. Then add popular features like customer reviews and buy now buttons.
Setting up an online store to sell books is only the start. You want customers who are interested in books like yours to discover your brand. With Shopify, you can promote your books anywhere your customers are, including on compatible social platforms like Facebook and Instagram, as well as marketplaces like Amazon and Etsy.
Make your books easy and safe to buy with Shopify Payments, which supports all major payment methods. Adding Shop Pay, the internet's highest-converting checkout option, lets customers order books and complete their purchase with a single tap.
Reliable shipping keeps customers happy. Process your book orders quickly with automated label printing, tracking, and discounts on shipping rates. As your book business grows, the Shopify Fulfillment Network is on hand to manage storage and returns.
Everything you need to sell books
Free resources
Learn at your own pace with on-demand courses from Shopify Academy, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.
Professional tools
Create an online book store that reflects your unique brand with over 70 customizable and responsive themes. Efficiently manage your inventory and process customer orders all from one unified dashboard.
Smart marketing
Grab your customers’ attention with targeted marketing campaigns on social media and Google. Make sure customers can find your
book store by using Shopify’s built-in SEO tools and
integrated blogging.
Award-winning support
Shopify support is available 24/7, no matter which plan you're on. You'll also have access to help docs, webinars, blog posts, and online courses to guide you along the way for your book business encounters.
To sell books online, begin by identifying the types of books you want to sell. Your store could sell a variety of books, or you could sell books centred around a specific topic like used books, textbooks, and even antique books. You can then use a Shopify theme to easily start a store and upload pictures and descriptions of your books in minutes.
Your books deserve a wide audience. Launching an online store with Shopify gives your brand a home and customers a welcoming shopping destination. Connect your store to social media platforms and marketplaces to reach shoppers globally. Consider selling your books to local retail stores—building relationships with other sellers can unlock new sales opportunities.
Yes, many book store owners trust Shopify to power their online stores. With Shopify, merchants can benefit from over 6,000 Shopify apps to help modernize book shopping experiences. That includes offering your customers personalized book recommendations, running a store-linked email newsletter, and more.
The best way to price your books is to look at what your competition is charging for the same books or similar books. You can then decide on whether your pricing strategy will seek to undercut your competition, or sell at a higher price. You’ll also need to factor in shipping costs, particularly when dealing with heavier books.
Launched in 2013, The Lifted Brow is an example of a Shopify-powered company selling its own magazines. They use cart abandonment apps from the Shopify app store to increase sales and have even used the Shopify POS app to sell magazine issues at in-person events.
Launching a book business is affordable. Shopify makes it easy to start an online store and provides the tools you need to succeed. If you choose to invest in book production or manage fulfillment, startup costs may be higher. Either way, you decide the scale and budget of your book business.
Book businesses can be profitable, and an ecommerce platform can help increase your revenue. Ecommerce platforms offer sales and marketing tools that make it easier to reach a wide audience. Targeted digital marketing strategies like SEO and social media advertising can also enhance your online visibility, leading to more store traffic and increased sales opportunities. With the right products and sales tools, it’s possible to turn a book business into a substantial income source.
Powerful apps
Showcase your books with professionally edited photos or build customer loyalty with rewards programs. With over 6000 options in the Shopify App Store, you can customize your store experience and test for success.
Sell everywhere
Sell your books online, in-person, and wherever your customers are. Quickly accept payments, view sales, fulfill orders, and track inventory with the Shopify POS app—no matter where you sell.
Scalable pricing plans
For book businesses at every stage and size
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