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The Partner Playbook

Expert tactics to shape your ecosystem

Try the plays below. PartnerStack's Partner Playbook is a free collection of tried and true actionable insights from experts throughout our ecosystem.
HOW TO USE THESE PLAYS
1
Explore based on how you sell
Actionable plays to support running multiple types of partner programs.
2
Have your customer
in mind
Think customer-first as you navigate partnership plays.
3
Make a plan and share it with your team
Execution just got easier.
Featured PLays
GET IT, TOGETHER GUEST
A product-led approach to accelerating strategic alliances
Katie Landaal from ZoomInfo reveals how to bridge the gap between internal teams and why product is everything in today’s market.
Featuring
GET IT, TOGETHER GUEST
How to build a defensible partnerships model that wins CFO buy-in
Brian Jambor shares how to create an operational model for partnerships — and why it’s a key tool to bring to conversations with leadership.
Featuring
PARTNERSTACK POWER USER
Building co-sell partnerships with right-fit B2B influencers
CallRail's Senior Partner Marketing Manager, Bailey Beckham, breaks down how she and her team are co-selling with B2B influencers.
Featuring
GET IT, TOGETHER GUEST
Succeeding at partnerships in cloud ecosystems from start to scale
Sam Yarborough, co-founder of Arcadia Leadership Experience and co-host of the Friends With Benefits podcast, offers a strategic guide to succeeding on major cloud ecosystems like Salesforce.
Featuring
GET IT, TOGETHER GUEST
Building and scaling a high-impact tech partner program
Chris Lavoie from Partnership Mastermind shares his strategic guide to growing a tech partnerships program for the biggest ROI — including how to demonstrate the biggest impact to your C-suite.
Featuring
GET IT, TOGETHER GUEST
Scaling through ecosystems using PartnerStack
In this featured play, expert Jay McBain breaks down exactly how to win in the Decade of the Ecosystem using the smart principles, the right tools and effective daily tactics — selling not just to customers alone, but through ecosystems.
Featuring
PARTNERSTACK POWER USER
Onboarding and activating referrals for a partner program
Roy Lapin from Monday.com is using PartnerStack to onboard and activate referral partners to accelerate partnerships through smart onboarding, automation and partner support and management.
Featuring
PARTNERSTACK POWER USER
Use PartnerStack to manage affiliate and agency programs
Jennifer Rhima from Apollo breaks down exactly how to use PartnerStack for her phased approach to starting with affiliates — then expanding to agencies — for her and her team's partner programs.
Featuring
More PLays
PARTNER PLAY
Attract partners through competitive commissions
PARTNER PLAY
Use account mapping tools to identify the right opportunities
PARTNER PLAY
Empower partners through learning paths
PARTNER PLAY
Recruit partners with previous experience
PARTNER PLAY
Start strong with automated partner onboarding
PARTNER PLAY
Tailor onboarding strategies to different partner tiers
PARTNER PLAY
Don't doubt your instincts — or your data
PARTNER PLAY
Recruit partners based on deal type
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