Work smarter with PartnerStack AI
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Get the full picture: 360° view of partner performance

Never doubt your data again. Pinpoint partner attribution and trace every transaction back to its source before rewarding your partners.

Links

Give credit where it's due

PartnerStack’s referral links make it easy for partners to drive traffic to your website and ensure partners get the credit they deserve when traffic converts.

  • Give every partner a unique referral link
  • Enable partners to create their own custom links
  • Automatically add UTMs to links based on partner groups
DEAL REGISTRATION

Sync up deals and updates

Make it a no-brainer for your reseller partners to register deals and keep your team up to date.

  • Create custom deal forms that capture the right info
  • Partners can update deal stages as they work to close
  • Approve and update deals directly from your CRM
LEAD SHARING

Close deals faster

Speed up deal closures by assigning qualified leads to your partners with automated rules that can make out the good leads from the bad.

  • Assign leads to partners directly from your CRM
  • Notify partners when a lead is assigned to them
  • Automate lead routing to send leads to best-fit partners
INTEGRATIONS

Centralize all data

Abandon data silos. PartnerStack connects to your CRM to share data across apps without code or frustration so you can deploy your solutions in a snap

  • Ready-to-go integrations with the most popular CRMs
  • Create custom data fields that map to your CRM
  • Build new automation rules with an intuitive visual interface
"As someone who is not terribly tech savvy, I like the ease of use of PartnerStack, from the integration through to tracking of activity on our account."
Nigel H

Frequently asked questions

How does partner tracking connect to rewards and commissions?

Once referrals, leads, or deals are tracked, PartnerStack automatically applies your payout rules. Partners are rewarded based on verified attribution data, ensuring timely, accurate and fair payouts across all partner types.

Does PartnerStack integrate with CRM systems?

PartnerStack integrates directly with with major CRMs (like Salesforce and HubSpot), supporting two-way syncing, custom field mapping and automatic stage updates. These integrations ensure partner-sourced leads and deals flow seamlessly into your sales pipeline — and that updates made in your CRM sync back to PartnerStack without manual effort.

How does PartnerStack simplify lead submission for partners?

PartnerStack makes lead submission effortless by meeting partners where they already work. Partners can submit leads through the portal, send referrals directly from HubSpot, or share opportunities through email or Slack. Our AI-powered capture automatically detects and pulls lead details from Slack and email, creating a registered lead without any manual entry. No matter how partners submit opportunities, PartnerStack centralizes them into a single, trackable workflow.

How are partner-submitted leads routed and managed in PartnerStack?

When partners submit leads, PartnerStack immediately routes them according to your rules—by region, partner type, product or team. Notifications ensure partners know their lead was received, and CRM syncing keeps both sides aligned as the lead progresses.

How does PartnerStack track leads and deals from co-sell or referral partners?

Co-sell and referral partners can submit leads or register deals directly through PartnerStack using customizable forms. These submissions sync to your CRM, where your sales team can update deal stages. PartnerStack pulls those updates back in automatically so partners stay informed — and you maintain a full, traceable attribution record.

Can PartnerStack track both link-based referrals and deal registrations?

Yes. PartnerStack supports all partner referral motions, including link tracking, lead submission, deal registration and co-sell activity. No matter how a partner engages with your program, PartnerStack captures the touchpoint and ties it back to the partner responsible.

How does PartnerStack track referrals from affiliate partners?

PartnerStack gives every partner a unique referral link with built-in attribution parameters, so any traffic, sign-up, or purchase generated from that link is tracked automatically. This ensures affiliate partners always receive accurate credit for the customers they bring in — without requiring manual reporting or additional tracking tools.

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I can no longer attend the event. Will I be refunded?

Tickets are non-refundable. However, if you are unable to attend in person, you’ll still receive access to the recorded sessions.

THE ECOSYSTEM PLATFORM

How PartnerStack works to
scale SaaS businesses

Recruit
PartnerStack promotes your program to thousands of active partners and makes it easy to discover and invite the types of partners you’re looking for.
Learn more ->
Activate
Create custom, automated onboarding journeys for all of your different partner types and provide them with the resources and training they need to drive revenue.
Learn more ->
Optimize
Both you and your partners get access to reporting that helps you optimize your performance. See reporting on revenue, rewards paid, lifecycle stages, and more.
Learn more ->
Track
Follow the progress of every partner-sourced lead and ensure partners get credit for the revenue they drive, with easy two-way syncing to your existing CRM.
Learn more ->
Commission
Never worry about paying partners again. PartnerStack automatically calculates what partners are owed and pays them all at once — you get just a single invoice.
Learn more ->
GET STARTED WITH PARTNERSTACK

Connect. Earn. Grow.

Build powerful B2B partnerships that fuel growth and drive revenue.

Vendors

Manage relationships and grow your ecosystem with top-notch partners.

PARTNERS & PUBLISHERS

Partner with top software brands and start earning commissions.

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