Partnerships articles

Stay fresh with inspirational data-driven articles to strengthen your B2B SaaS knowledge and perfect your go-to-market strategy.

Headshots of 10 podcast guests against a blue background and green text reading Get It, Together

PartnerStack News

10 Lessons From Our First 10 Episodes of the PartnerStack Podcast

Why it’s ROI or bust, how data fuels partnership growth and eight other must-listen insights from the expert guests on Get It, Together.

Read article

Featured Guide

The B2B Buyer’s Guide to PRM Software in 2026

Get the guide

Get free ecosystem advice

Two hands fist-bumping on blue background with five-star ratings also shown

Ask an Expert

10 Star B2B SaaS Partner Programs in the PartnerStack Network for 2026

Discover some of the best B2B SaaS partner programs and opportunities in our network — and how they can help grow your revenue this year.

Amber Dowling

Contributing Writer

Deeper Dives

Why Pilot Programs Are a Best Practice for B2B SaaS

Expert advice on how to plan, run and measure B2B SaaS pilot programs that drive conversions and reduce go-to-market risk in 2026.

Renee Sylvestre-Williams

Contributing Writer

Headshot of Marco Fazio, a white man with curly brown hair, with a graphic of phones with the Latently AI logo on their screens

Features

Inside the AI Newsletter Strategy Driving 21ドルK+ in PartnerStack Commissions

How Latestly AI built a high-intent audience, scaled partner-led growth and turned AI newsletters into a measurable B2B SaaS distribution channel.

Leia Smoudianis

Contributor

Asian woman and Black man next to an open book with cartoon hearts on the pages

PartnerStack News

How to Scale Your Ecosystem With B2B Influencers: PartnerStack's Top 7 Partnership Reads of 2025 (Influencer-Approved)

Rounding up the B2B influencer playbooks, guides, articles, strategies and tactics to set you up for success in 2026.

Chloe Tse

Editor-in-Chief

Graphic of a target with link and cursor icons layered on top

PartnerStack News

10 Featured HR Tech Vendors in the PartnerStack Marketplace (2026 Edition)

We’re sharing 10 HR tech vendors offering compelling opportunities for partners, agencies and affiliates.

Joel Lim

Contributing Writer

Features

Wrapped: Top 8 PartnerStack Success Stories From 2025

Here's how customers and partners used our platform to drive growth this year.

Sharon Miki Chan

Contributing Writer

Ask an Expert

What is Co-Selling in a Partner Ecosystem (And How Can You Do It?)

Your guide to maximizing the potential of partnered sales with effective co-selling techniques for 2026.

PartnerStack Team

Staff

Ask an Expert

Navigating SEO in 2026: Implications for B2B Partnership Content Strategies

We break down exactly how SEO is changing in 2026 and how to ensure your brand stays visible, relevant and competitive in an AI-first search landscape.

Joel Lim

Contributing Writer

Koi fish swim over a blue background with the text partner-sales alignment

Features

How Partner–Sales Alignment Can Supercharge Performance

New data from PartnerStack and Wynter shows that closer alignment between partner and sales teams drives stronger revenue outcomes.

Lisa Felepchuk

Contributing Writer

Two men and one woman in business casual clothing, holding folders or wearing employee badges

How-To

Partner Account Manager: What You Need to Know in 2026

Whether you're looking to break into the field or seeking the best for hire, start with this guide.

Doug Murray

Contributing Writer

How-To

6 Affiliate Program Tactics You Need to Win in 2026

Running affiliates takes work, but these simple strategies can help attract more partners and revenue this year.

Daniel McIntosh

Contributing Writer

Circles showing four types of partnership programs: affiliate, referral, co-sell and influencer

Features

Which Partner Program Is Right for You?

Learn how affiliate, referral, co-sell and influencer programs fit into your partnership strategy.

Carina Rampelt

Contributing Editor

Isioma Ogwuda

Contributing Writer

Man with tears drawn on his face and text saying Don't say this

Features

15 Work Email Phrases to Stop Using and What to Say Instead

We think it's time to stop circling back to these work email cliches.

Lydia Hrycko

Contributing Writer

Deeper Dives

Channel Sales vs. Direct Sales: What’s the Difference in 2025?

Learn about channel sales and direct sales in B2B SaaS, and get sales strategies pros and cons.

Renee Sylvestre-Williams

Contributing Writer

Tamilore Sonaike

Contributing Writer

Deeper Dives

High-Touch vs. Low-Touch Sales Models in B2B SaaS: Which One Fits Your Customer Strategy?

Compare high-touch and low-touch sales models in B2B SaaS and find out how they impact customer success and how to implement each model.

Lydia Hrycko

Contributing Writer

Tamilore Sonaike

Contributing Writer

Abstract image of two cloud computing programs mirrored

Features

8 Creator Program Tools for B2B SaaS Teams and When to Use Them

Here are the essential tools B2B SaaS teams use to run high-performing creator programs.

Isioma Ogwuda

Contributing Writer

Get free ecosystem advice

Partnerships articles

10 Lessons From Our First 10 Episodes of the PartnerStack Podcast

The B2B Buyer’s Guide to PRM Software in 2026

Get free ecosystem advice

10 Star B2B SaaS Partner Programs in the PartnerStack Network for 2026

Why Pilot Programs Are a Best Practice for B2B SaaS

Inside the AI Newsletter Strategy Driving 21ドルK+ in PartnerStack Commissions

How to Scale Your Ecosystem With B2B Influencers: PartnerStack's Top 7 Partnership Reads of 2025 (Influencer-Approved)

10 Featured HR Tech Vendors in the PartnerStack Marketplace (2026 Edition)

Wrapped: Top 8 PartnerStack Success Stories From 2025

What is Co-Selling in a Partner Ecosystem (And How Can You Do It?)

Navigating SEO in 2026: Implications for B2B Partnership Content Strategies

How Partner–Sales Alignment Can Supercharge Performance

Partner Account Manager: What You Need to Know in 2026

6 Affiliate Program Tactics You Need to Win in 2026

Which Partner Program Is Right for You?

15 Work Email Phrases to Stop Using and What to Say Instead

Channel Sales vs. Direct Sales: What’s the Difference in 2025?

High-Touch vs. Low-Touch Sales Models in B2B SaaS: Which One Fits Your Customer Strategy?

8 Creator Program Tools for B2B SaaS Teams and When to Use Them

Learn the secrets of partnerships success

Connect. Earn. Grow.

Empower your partners.
Accelerate growth.

Earn more with the best B2B SaaS brands

10 Lessons From Our First 10 Episodes of the PartnerStack Podcast

The B2B Buyer’s Guide to PRM Software in 2026

Get free ecosystem advice

10 Star B2B SaaS Partner Programs in the PartnerStack Network for 2026

Why Pilot Programs Are a Best Practice for B2B SaaS

Inside the AI Newsletter Strategy Driving 21ドルK+ in PartnerStack Commissions

How to Scale Your Ecosystem With B2B Influencers: PartnerStack's Top 7 Partnership Reads of 2025 (Influencer-Approved)

10 Featured HR Tech Vendors in the PartnerStack Marketplace (2026 Edition)

Wrapped: Top 8 PartnerStack Success Stories From 2025

What is Co-Selling in a Partner Ecosystem (And How Can You Do It?)

Navigating SEO in 2026: Implications for B2B Partnership Content Strategies

How Partner–Sales Alignment Can Supercharge Performance

Partner Account Manager: What You Need to Know in 2026

6 Affiliate Program Tactics You Need to Win in 2026

Which Partner Program Is Right for You?

15 Work Email Phrases to Stop Using and What to Say Instead

Channel Sales vs. Direct Sales: What’s the Difference in 2025?

High-Touch vs. Low-Touch Sales Models in B2B SaaS: Which One Fits Your Customer Strategy?

8 Creator Program Tools for B2B SaaS Teams and When to Use Them

Learn the secrets of partnerships success

Connect. Earn. Grow.

Empower your partners.Accelerate growth.

Earn more with the best B2B SaaS brands

Empower your partners.
Accelerate growth.