Understanding complexity, transforming the marketplace
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American Marketing Association
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Author(s)
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American Marketing Association
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Bibliographic Information
Understanding complexity, transforming the marketplace
Son K. Lam, Markus Giesler, Xueming Luo
(AMA educators' proceedings, [2019,] v. 30 . Winter marketing academic conference ; 2019)
American Marketing Association, 2019
[CD-ROM版]
Computer File(Optical Disc)
Available at / 1 libraries
Details
- NCID
- BB28924619
- ISBN
- Country Code
- us
- Title Language Code
- eng
- Text Language Code
- eng
- Place of Publication
- Austin
- Pages/Volumes
- CD-ROM
- Size
- 4 3/4 in
- Parent Bibliography ID
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