Text. Image ( visual ) : electronic
Understanding complexity, transforming the marketplace / Son K. Lam, Markus Giesler, Xueming Luo. -- [CD-ROM版]. -- 2019, v. 30. -- Austin : American Marketing Association , 2019. -- CD-ROM ; 4 3/4 in. -- (AMA educators' proceedings ; [2019,] v. 30 . Winter marketing academic conference ; 2019). -- Title from disc label. -- ISBN 9781510885615 ; (BB28924619) ; https://ci.nii.ac.jp/ncid/BB28924619
Author Heading(s): American Marketing Association ; Lam, Son K ; Giesler, Marku ; Luo, Xueming