%A American Marketing Association
%A Lam, Son K
%A Giesler, Marku
%A Luo, Xueming
%T Understanding complexity, transforming the marketplace
%I American Marketing Association
%D 2019
%S AMA educators' proceedings
%V [2019,] v. 30 . Winter marketing academic conference ; 2019
%U https://ci.nii.ac.jp/ncid/BB28924619