TY - BOOK
AU - American Marketing Association
AU - Lam, Son K
AU - Giesler, Marku
AU - Luo, Xueming
TI - Understanding complexity, transforming the marketplace
ET - [CD-ROM版]
PB - American Marketing Association
PY - 2019
T2 - AMA educators' proceedings
VL - [2019,] v. 30 . Winter marketing academic conference ; 2019
EP - CD-ROM
UR - https://ci.nii.ac.jp/ncid/BB28924619
SN - 9781510885615
ER -
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