AMA educators' proceedings

• • American Marketing Association

• 関連文献: 22件

• • American Marketing Association

AMA educators' proceedings

American Marketing Association

[CD-ROM]

機械可読データファイル(光ディスク)

タイトル別名

AMA educators proceedings

• WorldCat

関連文献: 22件中  1-20を表示

• 1

  Unlocking our potential

  editors, Samantha Cross, Alok Saboo

  American Marketing Association c2024 [CD-ROM] AMA educators' proceedings [2024] ; v. 35 . AMA winter academic conference ; 2024

  2024, v. 35 機械可読データファイル (光ディスク)

  所蔵館1館

• 2

  A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem

  Co-Chairs, Julian Saint Clair, Alok Kumar, Lucy (Yan) Liu

  American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA summer academic conference ; 2023

  2023, v. 34 機械可読データファイル (光ディスク)

  所蔵館1館

• 3

  Reconnecting and reconceiving the marketplace

  editors, Nita Umashankar, Monika Lisjak

  American Marketing Association c2023 [CD-ROM] AMA educators' proceedings [2023] ; v. 34 . AMA winter academic conference ; 2023

  2023, v. 34 機械可読データファイル (光ディスク)

  所蔵館1館

• 4

  Light in the darkness : marketing's role in driving positive change

  editors, Andrea Godfrey Flynn, Ravi Prakash Mehta, Cinthia Satornino

  American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA summer academic conference ; 2022

  2022, v. 33 機械可読データファイル (光ディスク)

  所蔵館1館

• 5

  Reconnecting and reconceiving the marketplace

  editors, Ashlee Humpreys, Grant Packard, Katrijn Gielens

  American Marketing Association c2022 [CD-ROM] AMA educators' proceedings [2022] ; v. 33 . AMA winter academic conference ; 2022

  2022, v. 33 機械可読データファイル (光ディスク)

  所蔵館1館

• 6

  Reimagining marketing

  American Marketing Association c2021 [CD-ROM版] AMA educators' proceedings [2021] ; v. 32 . AMA Summer Academic Conference ; 2021

  2021. v. 32 機械可読データファイル (光ディスク)

  所蔵館1館

• 7

  The human side of marketing in an age of digital transformation

  editors, Alan Malter, Stacey Menzel Baker, Subin Im

  American Marketing Association c2021 [CD-ROM版] AMA educators' proceedings [2021] ; v. 32 . AMA winter academic conference ; 2021

  2021, v. 32 機械可読データファイル (光ディスク)

  所蔵館1館

• 8

  Consumers and firms in a global world

  editors, Bryan Lukas & O.C. Ferrell

  American Marketing Association c2020 [CD-ROM版] AMA educators' proceedings [2020] ; v. 31 . Winter academic conference ; 2020

  2020, v. 31 機械可読データファイル (光ディスク)

  所蔵館1館

• 9

  Bridging gaps: marketing in an age of disruption

  editors, Simon Blanchard, Amber Epp, Girish Mallapragada

  American Marketing Association c2020 [CD-ROM版] AMA educators' proceedings [2020] ; v. 31 . AMA Summer Academic Conference ; 2020

  2020. v. 31 機械可読データファイル (光ディスク)

  所蔵館1館

• 10

  Marketing on Fire : Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading

  Keisha Cutringht, James Alvarez Mourey, Renana Peres

  American Marketing Association 2019 [CD-ROM版] AMA educators' proceedings 2019. v. 30 . AMA Summer Academic Conference ; 2019

  2019. v. 30 機械可読データファイル (光ディスク)

  所蔵館1館

• 11

  Understanding complexity, transforming the marketplace

  Son K. Lam, Markus Giesler, Xueming Luo

  American Marketing Association 2019 [CD-ROM版] AMA educators' proceedings [2019,] v. 30 . Winter marketing academic conference ; 2019

  2019, v. 30 機械可読データファイル (光ディスク)

  所蔵館1館

• 12

  Integrating paradigms in a world where marketing is everywhere

  Jacob Goldenberg, Andrew Stephen, Juliano Laran

  American Marketing Association 2018 [CD-ROM版] AMA educators' proceedings [2018,] v. 29 . Winter marketing academic conference ; 2018

  2018, v. 29 機械可読データファイル (光ディスク)

  所蔵館1館

• 13

  Better marketing for a better world

  Rajesh Chandy, Christine Moorman, Jeffrey Inman

  American Marketing Association 2017 [CD-ROM版] AMA educators' proceedings [2017,] v. 28 . Winter marketing academic conference ; 2017

  機械可読データファイル (光ディスク)

  所蔵館1館

• 14

  Regaining relevance: doing research that reshapes the practice of marketing

  editors, Bernard Jaworski, Neil Morgan

  American Marketing Association 2016 [CD-ROM版] AMA educators' proceedings [2016,] v. 27 . Summer AMA conference 2016

  [2016,] v. 27 機械可読データファイル

  所蔵館1館

• 15

  What happens in marketing, stays digital : rethinking marketing in the era of unlimited data

  Thorsten Henning-Thurar & Charles F. Hofacker

  American Marketing Association 2016 [CD-ROM版] AMA educators' proceedings [2016,] v. 27 . Winter marketing academic conference ; 2016

  機械可読データファイル (光ディスク)

  所蔵館1館

• 16

  Leveraging new technologies to create value

  editors, Rebecca Hamilton, Alberto Sa Vinhas

  American Marketing Association c2015 [CD-ROM版] AMA educators' proceedings [2014,] v. 25 . AMA summer educators' conference

  2014, v. 25 機械可読データファイル

  所蔵館1館

• 17

  Marketing in a global, digital and connected world

  editors, Tom Brown, Vanitha Swaminathan

  American Marketing Association c2015 [CD-ROM版] AMA educators' proceedings [2015,] v. 26 . 2015 winter marketing educators' conference

  2015, v. 26 機械可読データファイル

  所蔵館1館

• 18

  Engaging customers

  editors, Gary Hunter, Tom Steenburgh

  American Marketing Association c2014 [CD-ROM版] AMA educators' proceedings [2014,] v. 25 . 2014 winter marketing educators' conference

  2014, v. 25 機械可読データファイル

  所蔵館1館

• 19

  Innovating and collaborating in a global marketplace

  American Marketing Association c2013 [CD-ROM版] AMA educators' proceedings 2013, v. 24 . AMA summer educators' conference

  2013, v. 24 機械可読データファイル

• 20

  Challenging the bounds of marketing thought

  editors, Jim Burroughs, Aric Rindfleisch

  American Marketing Association c2013 [CD-ROM版] AMA educators' proceedings 2013, v. 24 . AMA winter marketing educators' conference

  2013, v. 24 機械可読データファイル

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