The service management course : cases and readings
Bibliographic Information
The service management course : cases and readings
W. Earl Sasser, Jr., Christopher W.L. Hart, James L. Heskett
Free Press , Maxwell Macmillan Canada , Maxwell Macmillan International, c1991
Available at / 19 libraries
Note
Includes bibliographical references
Description and Table of Contents
Description
A companion to "Service Breakthroughs: Changing the Rules of the Game", this book provides 35 case studies and eight readings which illustrate how firms have managed to alter the shape of various areas of business.
by "Nielsen BookData"