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Bloodborne differs from other games in the Souls series in that there are only a few Merchants to be found in the game, all of which reside in the Hunter's Dream.
The merchants themselves are actually the same Messengers that provide notes, waypoints, or tips from other Hunters.
When in the Hunter's Dream, there are three locations to interact with merchants. The first is the Bath Merchant - located in the center of the Hunter's Dream. This merchant buys and sells most of the items you find in the game, and will expand his inventory over the course of the game.
By finding Hunter Badges in your travels, new Messengers will appear at the Bath Merchant, and allow you to buy new weapons and Attire.
Something to put into considering, however, is that as you progress, so do the prices of standard items such as Blood Vials and Quicksilver Bullets. Infusion materials also scale in this way. Other items like weapons and armor do not scale in price and remain at the original price they were posted with.
The second merchant is the Insight Merchant, located in a small fountain outside the house. Once you have gained 10 Insight, you will be able to purchase special items from the merchant using Insight as currency.
You can also obtain special Attire from enemy Hunters that you have defeated. Note that once you go below 10 Insight, you will not be able to purchase items from him until you regain at least 10 Insight again.
The third merchant is the Stump Merchant, found behind the house in an old tree stump. The Stump Merchant does not buy or sell anything, instead letting you customize the appearance of your Messengers with hats you can find in the world.
Bath Merchant Items
Consumables
Price (Start)
Price (Sunset)
Price (Night)
Price (Red Moon)
Unlock Conditions
10
Starting Inventory
400
800
1,200
Sword Hunter Badge
2,000
Sword Hunter Badge
100
200
450
800
Saw Hunter Badge
600
1,200
2,600
4,600
Cosmic Eye Watcher Badge
300
600
1,300
2,300
Cosmic Eye Watcher Badge
360
680
1,360
2,400
Firing Hammer Badge
190
400
900
1,700
Firing Hammer Badge
Materials
Price
Unlock Conditions
2,000
Radiant Sword Hunter Badge
10,000
Cosmic Eye Watcher Badge
6,000
Defiled Chalice
5,000
Defiled Chalice
12,000
Great Pthumeru Ihyll Chalice
10,000
Great Pthumeru Ihyll Chalice
24,000
Defeat Yharnam, Pthumerian Queen
20,000
Defeat Yharnarm, Pthumerian Queen
48,000
Start New Game+
40,000
Start New Game+
Attire
Price
Unlock Conditions
500
Starting Inventory
1,000
Starting Inventory
500
Starting Inventory
500
Starting Inventory
6,000
Radiant Sword Hunter Badge
18,000
Radiant Sword Hunter Badge
6,000
Radiant Sword Hunter Badge
6,000
Radiant Sword Hunter Badge
18,000
Crow Hunter Badge
8,000
Crow Hunter Badge
8,000
Crow Hunter Badge
27,000
Cainhurst Badge
44,000
Cainhurst Badge
21,000
Cainhurst Badge
21,000
Cainhurst Badge
60,000
Wheel Hunter Badge
17,000
Old Hunter Badge
7,000
Old Hunter Badge
Weapons
Price
Unlock Conditions
60,000
Cosmic Eye Watcher Badge
20,000
Firing Hammer Badge
Insight Merchant Items
Note that to see any inventory, you must have at least 10 Insight.
Consumables
Price (Insight)
Unlock Conditions
1
2
1
1
2
Comsic Eye Watcher Badge
Materials
Price (Insight)
Unlock Conditions
1
2
2
2
60
Defeat Mergo's Wetnurse
Attire
Price (Insight)
Unlock Conditions
3
Defeat Father Gascoigne
1
Defeat Father Gascoigne
1
Defeat Father Gascoigne
1
Defeat the Old Hunter Djura
3
Defeat the Old Hunter Djura
1
Defeat the Old Hunter Djura
1
Defeat the Old Hunter Djura
1
Defeat Hunter Henryk
3
Defeat Hunter Henryk
1
Defeat Hunter Henryk
1
Defeat Hunter Henryk
1
Defeat the Forgotten Madman
3
Defeat the Forgotten Madman
1
Defeat the Forgotten Madman
1
Defeat the Forgotten Madman
4
Defeat the Keeper of the Old Lords
2
Defeat the Keeper of the Old Lords
2
Defeat the Keeper of the Old Lords