volume editor, John G. Lynch, Jr. ; contributors, Peter L. Wright, Joseph W. Alba, Dipankar Chakravarti

Sage 2016 Legends in consumer behavior . James R. Bettman / series editor, Jagdish N. Sheth ; v. 1 . Consumer information processing

所蔵館6館

volume editor, Richard J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian

Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 1

: hb

所蔵館24館

Peter Wright, Mark J. Kroll, John A. Parnell

Prentice Hall c1998 4th ed, international ed.

所蔵館6館

Peter Wright, Mark J. Kroll, John A. Parnell

Prentice Hall c1998 4th ed

: concepts , : cases

所蔵館19館

Peter Wright, Mark J. Kroll, John A. Parnell

Prentice Hall International c1996 3rd ed., Prentice Hall international editions

所蔵館4館

Peter Wright, Mark J. Kroll, John A. Parnell

Prentice Hall c1996 3rd ed

所蔵館5館

Peter Wright, Mark J. Kroll, John A. Parnell

Prentice Hall c1996 3rd ed

所蔵館5館

Peter Wright, Mark J. Kroll, John A. Parnell

Prentice Hall c1996 3rd ed

所蔵館12館

Peter L. Wright

Routledge 1996 Elements of business series

: hbk , : pbk

所蔵館15館

Peter L. Wright and David S. Taylor

Prentice Hall 1994 2nd ed

: pbk

所蔵館5館

Peter Wright, John A. Parnell, Mark J. Kroll

Allyn and Bacon c1993

所蔵館10館

David S. Taylor, Peter L. Wright

Prentice-Hall 1988

所蔵館2館

Peter L. Wright and David S. Taylor

Prentice/Hall International c1984

pbk.

所蔵館5館

[by] Peter L. Wright

published for the Institute of Race Relations, London, [by] Oxford U.P. 1968

所蔵館15館