書誌事項

Strategic management : concepts and cases

Peter Wright, Mark J. Kroll, John A. Parnell

Prentice Hall International, c1996

3rd ed., Prentice Hall international editions

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注記

Also issued in two separate volumes under titles: Strategic management : concepts and Strategic management : cases

Includes bibliographical references and indexes

内容説明・目次

内容説明

Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Cases" (0-13-234014-3), and "Strategic Management: Concepts" (0-13-439340-6).

目次

  • The concepts and techniques of strategic management
  • cases in strategic management
  • strategic management of goods producers
  • 10 cases
  • strategic management of producers of services
  • 12 cases
  • strategic management and the world marketplace
  • 7 cases
  • strategic management of small businesses
  • 7 cases
  • strategic management of nonprofit organizations
  • 3 cases
  • social responsibility and business ethics
  • 2 cases.

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