Barbara Loken, Rohini Ahluwalia and Michael J. Houston

Psychology Press 2015, c2010 Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor

: pbk

所蔵館1館

volume editor, Lan Wu ; contributors, Michael J. Houston ... [et al.]

Sage 2011 Legends in marketing . Naresh K. Malhotra / series editor, Jagdish N. Sheth ; v. 2

: hb

所蔵館17館

volume editor, Richard J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian

Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 1

: hb

所蔵館24館

[edited by] Barbara Loken, Rohini Ahluwalia and Michael J. Houston

Routledge, Taylor & Francis Group c2010 Marketing and consumer psychology series / Curtis P. Haugtvedt, series editor

: hardcover

所蔵館17館

Courtland L. Bovée, Michael J. Houston, John V. Thill

McGraw-Hill c1995 2nd ed McGraw-Hill series in marketing

: International ed

所蔵館9館

editors, Michael J. Houston, Richard J. Lutz

American Marketing Association 1985 Proceedings series / American Marketing Association

pbk.

所蔵館18館