volume editor, Richard J. Lutz ; contributors, Joseph W. Alba, James R. Bettman

Sage 2019 Legends in consumer behavior . C. Whan Park / series editor, Jagdish N. Sheth ; v. 3

: HB

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volume editor, Jennifer Edson Escalas ; contributors, Harold H. Kassarjian, Richard J. Lutz, Darren W. Dahl

Sage 2016 Legends in consumer behavior . James R. Bettman / series editor, Jagdish N. Sheth ; v. 6

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volume editor, Richard J. Lutz ; contributors, Michael J. Houston, Peter L. Wright, Harold H. Kassarjian

Sage 2010 Legends in marketing . Jagdish N. Sheth / set editor, Balaji C. Krishnan ; v. 1

: hb

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edited by David Brinberg and Richard J. Lutz

Springer-Verlag c1986

: us , : gw

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editors, Michael J. Houston, Richard J. Lutz

American Marketing Association 1985 Proceedings series / American Marketing Association

pbk.

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by George E. Belch and Richard J. Lutz

Marketing Science Institute c1982 Report / Marketing Science Institute no. 82-107

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Richard J. Lutz, editor

Kent Pub. Co. c1981

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