Le site détaille chacun des services de google. Pour ceux qui ne veulent pas clicker, voici la partie pour Google Analytics:
This is Google's window into non informational sites. It tracks an absolutely obscene amount of user data(actually, more than you can see/use in their analytics panel). Without this, they'd have no window into sale based sites that would give the competition traffic if they ran adsense. Webmasters flock to this tool, not realizing the danger of feeding Google all that information. Here's a hint: it tracks conversion rates. Now, Google is currently taking anywhere from 2-5x the amount of adsense revenue they're giving to the website owner, which means if you do PPC you're more or less at their mercy for how much you're paying per click. Them knowing how much you're making per click via their conversion tracking could (in theory) allow them to adjust your PPC expenses up, while still remaining profitable. But once again, the real gold here is the ability to track the users.
[^] # Re: Google Analytics
Posté par Thrillseeker . En réponse au journal La FSF lance le bouton "j'aime pas". Évalué à 2.
Le site détaille chacun des services de google. Pour ceux qui ne veulent pas clicker, voici la partie pour Google Analytics:
This is Google's window into non informational sites. It tracks an absolutely obscene amount of user data(actually, more than you can see/use in their analytics panel). Without this, they'd have no window into sale based sites that would give the competition traffic if they ran adsense. Webmasters flock to this tool, not realizing the danger of feeding Google all that information. Here's a hint: it tracks conversion rates. Now, Google is currently taking anywhere from 2-5x the amount of adsense revenue they're giving to the website owner, which means if you do PPC you're more or less at their mercy for how much you're paying per click. Them knowing how much you're making per click via their conversion tracking could (in theory) allow them to adjust your PPC expenses up, while still remaining profitable. But once again, the real gold here is the ability to track the users.