In addition, data used for targeting may only be collected from the person being targeted, and the person targeted has to give explicit permission specifically for political advertising. Furthermore, a whole slew of data types are not allowed to be used, such as data that may reveal ethnic or racial origin or political opinions. Lastly, an obvious one: starting three months before an election of referendum, third country sponsors are banned from advertising.
It seems these rather basic, elementary requirements are too much for Facebook, as the company today announced it’s going to stop offering political advertising in the European Union altogether in October of this year.
# TL;DR
Posté par antistress (site web personnel) . En réponse au lien Facebook, Google cease political advertising in the EU because of new EU rules on transparency. Évalué à 6.