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Barati Mahloele
Physical Address
The Ingress, Building 3,
Magwa & Lone Creek Crescent,
Midrand, Gauteng,
2090, South Africa.
T +27 11 840 4000
Consumer helpline: 0860 005342
Home>Investors>The Tiger Brands' investment thesis
Tiger Brands is a leading South African fast-moving consumer goods (FMCG) company with over a century of heritage, a portfolio of iconic brands, and a strategic plan geared for sustainable growth. The company presents a compelling investment opportunity underpinned by strong brand equity, market leadership, disciplined execution, and clear growth levers.
The ability to drive growth and operational efficiencies in South Africa, realise commensurate returns with our key distributor model outside of South Africa, and execute disciplined capital allocation, are how we drive long-term value. Economies of scale provide a competitive advantage.
Our brands constitute ~30% of the South African shopping basket across channels, through formal retail, wholesale, independent and general trade markets. We have the largest and most diversified collection of leading brands in South Africa.
Structural investments are underway to maintain market leadership and drive sustainable growth and profitability post the turnaround phase.
Strong cash generation and dividend profile throughout the cycle with market leading shareholder returns over the past two years and current initiatives supporting momentum.
Entrenched capital allocation framework at the centre of maximising shareholder value. Balance sheet strength provides capital allocation optionality to target accretive organic and inorganic opportunities.
Our strategy for sustainable profitable growth is driven by our five strategic thrusts and our enablers,
underpinned by our winning behaviours and core values.
Achieve
revenue growth
ahead of inflation
Unlock value to
achieve double-digit
EBIT margin
Focus portfolio in
categories and focus
brands
Improve balance sheet
returns to achieve
target ROIC
Grow ahead
of the market
Become the
employer of choice
for the best talent
with the highest level
of engagement
Shaping our
portfolio of the
future
Cost
leadership
Rejuvenate
our brands
Executing growth
platforms
Superior channel
presence
Ignite our people
Federated
operating model
Game-changing
innovation
Competitive digital
capabilities
Competitive
manufacturing
Sustainable
agricultural sourcing
Consumer obsession: I have my ear to the ground. I make it my business to ensure that everything I do contributes to nourishing and nurturing more consumer lives every day.
Teamwork: I embrace every opportunity to collaborate, learn and celebrate the people I work with, in order to achieve a common goal.
Empowered accountability: I am supported and resourced to deliver on commitments. I take ownership of my contribution to our winning performance.
Focused execution: I make bold choices on executing fewer actions that will move the performance needle. I do it right first time, every time.
manufacturing plants in
South Africa
markets in Africa
in export sales
1 Export sales includes sales outside of Africa
Click on each province for operational sites
Note: Not all sites are shown individually
Attractive product portfolio
With top-tier rankings across core categories, Tiger Brands commands
one of the largest value shares in South Africa’s grocery basket.
Above market share is 12 months moving based on Tiger defined basket (Circana)
Capitalising on our differentiated strengths
Resilient, purpose-led and performance-driven — building future-fit growth in a dynamic world.
in most food categories
Leading brands across every meal occasion — from staples to snacks.
share of SA’s grocery basket
Iconic names like Jungle, Koo, All Gold, Oros, and Albany trusted for generations.
Our capital allocation model informs our financial analysis, identifying categories which reached our return on invested capital hurdle rates within our strategic period.
African markets
Deep local presence with growing general trade access and exports.
autonomous business units with accountable MDs
A transformed leadership model driving performance and agility.
general trade stores reached
We are continuing to pursue various initiatives to expand our reach in general trade.
The brands South Africa grows up with
We have leading positions in most categories and our iconic brands - from Koo to Jungle, Oros to All Gold are well-entrenched, trusted and found in 88% of South African household. A legacy of quality, deeply woven into daily life.
As at 30 September 2024
Albany
During the period 1970 to 1980, Tiger Oats and National Milling Co acquired 36 bakeries to form Albany Bakeries.
Jungle
Since 1920, Jungle has fuelled our rainbow nation on a journey to greatness with natural goodness of wholesome, wholegrain rolled oats.
KOO
For over 80 years, KOO has been a trusted partner across millions of homes in South Africa. From memorable get togethers, hearty meals at funerals, plates brimming with pride at weddings or every day meal moments, KOO is a star feature.
Energade
Launched in 1993 as South Africa’s first sports drink, Energade was created to improve physical performance through hydration, and has become a beloved household name.
INGRAM'S
Formulated in South Africa in 1937, Ingram’s Camphor Cream was initially created to treat dry, chapped hands. The Ingram’s brand has since evolved to represent moisture and bringing out the natural glow of African skin.
Enable consumers to improve their health and wellbeing by providing affordable good nutrition
Improve the livelihoods of thousands of people by providing opportunities for inclusive participation across our value chain
Significantly reduce our environmental impact through innovative solutions