1-UP Studio (formerly known as Brownie Brown) is a Japanese video game developer and wholly owned subsidiary of Nintendo [1] based in Tokyo. It was founded by a majority of ex–Square Enix staff including graphic designer Shinichi Kameoka. The company started off primarily developing Japanese role-playing games for handheld systems, but since the early 2010s, it has been involved in the production of some titles in the Super Mario series, starting with Super Mario 3D Land , in which Brownie Brown handled some of its development to have it released in time for the 2011 holiday season. Director Koichi Hayashida closely supervised the team to ensure they would understand Nintendo's game design philosophy and work in harmony with the main development team.[2]
In 2013, Brownie Brown was renamed to 1-Up Studio, its current name,[1] and producer Yoshiaki Koizumi became the director of the company.[3] As part of this change, Kameoka left to found his own company, Brownies. Their logo was redesigned to resemble that of Nintendo's fellow subsidiary Mario Club, which would also serve as the basis for Nintendo Cube's logo upon their renaming from NDcube in September 2024. 1-Up Studio would again assist in the development of future 3D Super Mario games, including Super Mario 3D World ,[4] Captain Toad: Treasure Tracker ,[5] and Super Mario Odyssey .[6]
Super Mario games developed[edit ]
Gallery[edit ]
The former Brownie Brown logo, whose only relevance to the Super Mario franchise is as a co-developer of Super Mario 3D Land
Group artwork for the candidate welcome party of 1-UP Studio in 2019
Group artwork for the candidate welcome party of 1-UP Studio in 2021
Group artwork for the candidate welcome party of 1-UP Studio in 2023
A drawing by staff member of 1-UP Studio during the 10th anniversary of the company
A drawing by staff member of 1-UP Studio during the 10th anniversary of the company
Group artwork for the candidate welcome party of 1-UP Studio in 2024
References[edit ]
External links[edit ]
1-UP Studio coverage on other
NIWA wikis:
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| Game companies
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1-UP Studio • iQue • Mario Club Co., Ltd. • Monolith Soft • Next Level Games • Nintendo • Nintendo Cube • †Nintendo Entertainment Analysis & Development • Nintendo Entertainment Planning & Development • †Nintendo Research & Development 1 • †Nintendo Research & Development 2 • †Nintendo Software Planning & Development • Nintendo Software Technology Corporation • †Nintendo System Development • Retro Studios • Treehouse
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