Persona building

Build lifelike personas based on real audience data

Analyse thousands of profiles at scale to build life-like personas based on real audience data. Apply intelligence to build truly lifelike personas that will revolutionise your campaigns and help you understand what your customers really want.

Cluster personas to create actionable segments

Gain a deeper understanding of your audience personas and what really makes them tick. Cluster groups of audience personas into defined segments to gain actionable insights into their preferences, media habits, and key demographic information.

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Tailor messaging to appeal to different personas

With great understanding comes great campaigns. Activate new persona insights to create tailored messaging and campaigns that will resonate. Use conversation data, personality insights and other key metrics to create bespoke messages.

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Use the latest data to keep personas up to date

No need to rely on sweeping stereotypes. Unlike focus groups and surveys, social data can ensure your buyer personas are never outdated. Implement a data-led approach, using the latest reports and insights to keep your personas relevant and impactful.

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Simply pick up the phone to speak to a member of our sales team:
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Pick a convenient time and day to speak to our sales team.