Products
Capabilities
Tailor ad experiences to generate awareness, re-engage interested prospects, or drive repeat conversions.
Stay top-of-mind with campaigns that run across display, native, mobile, video, social media, and connected TV.
Purchase high-opportunity, brand-safe placements across millions of websites, apps, and streaming platforms via open auctions and private marketplace deals.
Align ad creatives to the channels they’re served on. AdRoll supports static image, HTML5, short- and long-duration video, and dynamic ad formats.
"I love how AdRoll makes retargeting and multi-channel advertising super easy. The AI-powered optimization is a game-changer — it adjusts bids and placements to get the best results. The dashboard is clean and easy to navigate, and I appreciate how well it integrates with platforms like Shopify and Google Ads."
FAQ FAQ
Both AdRoll and AdRoll ABM (formerly RollWorks) support display ads, native ads, and video ads on the web, mobile, connected TV, and social media.
AdRoll and AdRoll ABM (formerly RollWorks) offer a wide range of audience targeting methods leveraging our own proprietary data, data from our partners, and customers’ first party data.
AdRoll customers can choose from lookalike, demographic, interest, and contextual targeting, plus first-party audience targeting based on website or mobile app visitors, CRM contact list, and ecommerce buyers. AdRoll ABM customers can target audiences based on firmographic and technographic information, job title, as well as predictive intent signals such as search keywords, ICP fit criteria, customer journey stage, and other signals from our partners G2 and Bombora.
AdRoll ABM customers can target audiences based on firmographic and technographic information, job title, as well as predictive intent signals such as search keywords, ICP fit criteria, customer journey stage, and other signals from our partners G2 and Bombora.
AdRoll is an AI-powered connected advertising platform with solutions for full-funnel, multi-channel advertising, social advertising, eCommerce, cross-channel attribution and account-based marketing.
It offers two products — AdRoll and AdRoll ABM (formerly RollWorks) — that provide a wide range of services, including advertising strategy, campaign management, creative development, and technical support. Across both products, customers can choose the service model that fits their team:
Self-service for marketers who prefer full control, with intuitive tools and AI assistants to guide execution.
Managed-service for teams that want hands-on support, including dedicated account management, creative development, and optimization expertise.