21 posts taggedROI
Don’t forget to measure your return on investment, especially when it comes to video! Start looking at your ROI to see opportunities to make bigger moves.
- The Best Practices for Adding Lead Gen Forms to Your Videos
Get data-backed insights on the types of videos that capture the most leads, the best places to put a form ...
Chiara HoogervorstChiara Hoogervorst in Marketing
- How to Add a Video CTA to Increase Conversions
Learn how to add a call to action to videos and how to optimize for conversion rates.
Lisa MarinelliLisa Marinelli in Marketing
- The Top 13 Webinar Analytics For Measuring Success
Discover the best metrics for measuring the success of your webinars and optimizing future events.
Lisa MarinelliLisa Marinelli in Marketing
- 4 Best Super Bowl Commercials that Cost Nearly 0ドル to Make
Check out these low-budget Super Bowl commercials that proved to be effective ads for these companies!
Chiara HoogervorstChiara Hoogervorst in Marketing
- The Marketer’s Guide to Webinars and Live Events
Interested in getting started with webinars and live events? In this guide, we’ll share our best resources for creating, hosting, ...
Austin CanaryAustin Canary in Marketing
- Video KPIs: Evaluating Performance Across Multiple Channels
Ever wonder how a video shared on Facebook compares to a video embedded on your site?
Jenny CoppolaJenny Coppola in Marketing
- Video ROI: The Quantitative and Qualitative Metrics You Need to Know
In this post, we break down which metrics to measure when it comes to video ROI.
Meisha BochicchioMeisha Bochicchio in Marketing
- 5 Wistia Features to Help Growth Marketers Drive Video ROI
Get a quick rundown of five handy features that can help you take a data-driven approach to video marketing and ...
Lisa MarinelliLisa Marinelli in Marketing
- 5 Ways to Show Your Boss the ROI of Video Marketing
You might know the value of video for marketing, but others on the team might not be sold. Make a ...
Meisha BochicchioMeisha Bochicchio in Marketing
- Make the Most of Your Video Marketing Efforts with the Wistia-HubSpot Integration
Wistia + HubSpot = a match made in marketing heaven. Learn how to make the most of your video marketing ...
Jonah SilbergJonah Silberg in Product Updates
- Google Analytics Tools to Help You Measure Video ROI
If you love video and metrics, this GA dashboard template along with these video-centric audience segments might just make your ...
Phil NottinghamPhil Nottingham in Marketing
- Does Brand Advertising Work for Marketers? Our New Report with The Drum
The results from The Drum's research are in—and the findings paint an interesting (yet troubling) picture of today's advertising landscape.
Phil NottinghamPhil Nottingham in Marketing
- Why Your Next Product Line Should be Binge-Worthy Content
Find out why content is the most scalable, low-risk, high-reward investment your business can make.
Chris SavageChris Savage in Marketing
- Collect More Emails With Video
We pulled conversion data for our Turnstile email collectors across all videos hosted on Wistia—here are the results!
Ezra FishmanEzra Fishman in Marketing
- Why "Time Watched" Is the Best Metric to Measure the Value of Video
Learn why so many businesses are under-reporting on the value of video (and why they should track Time Watched instead).
Phil NottinghamPhil Nottingham in Marketing
- Does Production Quality Matter in Video Advertising? A Wistia Report
The results from our "One, Ten, One Hundred" ad campaign are in! Learn what factors impact video advertising the most.
Phil NottinghamPhil Nottingham in Marketing
- The Guide to Using Video and Chat for Sales, Marketing, and Support
Combine the powers of video and chat to make your business more personal, relatable, and trustworthy.
Jordan WellinJordan Wellin in Marketing
- Quick Tips to Boost Your Video Play Rates and Drive Action
What do thumbnail images, play button color, email collectors, and powerful CTA copy have in common? They can all help ...
Margot Da CunhaMargot Da Cunha in Marketing
- The Wistia Guide to Marketing Automation with Marketo
Using video with marketing automation to reach your goals.
Margot MazurMargot Mazur in Marketing
- Increase Your Play Rate: Optimize Your Video Position and Size
With data from thousands of Wistia videos embedded on pages, we decided to determine (as best we could) the optimal ...
Casey HenryCasey Henry in Marketing
- From Conversions to Connections: 3 Levels of Video Strategy
Like any challenging endeavor, great video marketing has a learning curve. Beyond the technical aspects of lighting, camera settings, and ...
Chris SavageChris Savage in Marketing