10 posts taggedPsychology
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- The Science behind Gamification: Why It Works and What Your Business Can Do with It
Recreate the gaming experience and keep your users coming back for more time and time again.
Jenny CoppolaJenny Coppola in Marketing
- 5 Examples of Brand Videos that Evoke Emotion in the Best Way
Take inspiration from these brand videos to make lasting impressions on viewers with your own content.
Lisa MarinelliLisa Marinelli in Marketing
- 5 Ways to Make Better Marketing Videos with Psychology
Captivate and engage your video viewers with these simple and effective marketing psychology hacks. You can thank us later!
Meisha BochicchioMeisha Bochicchio in Marketing
- The Science Behind Storytelling: Why Narrative Cuts Through the Noise
If you want to resonate with your audience and produce long-term results for your business, trust the neuroscience—tell stories.
Jenny CoppolaJenny Coppola in Marketing
- The Science Behind Why We Binge-Watch
Learn about this popular escapism phenomenon and how streaming services are engineered to keep us coming back for more.
Jenny CoppolaJenny Coppola in Marketing
- The Color of Your Video Player is Affecting Your Play Rate
We took a data dive to figure out how player color is affecting play rate—take a look!
Ezra FishmanEzra Fishman in Marketing
- The Psychology Behind Why People Dislike Ads (And How to Make Better Ones)
Our aversion to ads has a lot more to do with psychology and our brain's chemistry than you might think.
Jenny CoppolaJenny Coppola in Marketing
- Why Videos Featuring Humans Are Easier to Trust
Learn the science behind speech perception and how it relates to trust in this in-depth post.
Meryl AyresMeryl Ayres in Marketing
- Say What? Why Your Voice Sounds So Weird in Videos
Fun fact: What you sound like to you is not what you sound like to everyone else. Learn the physiology ...
Meryl AyresMeryl Ayres in Production
- The Dangers of Data-Driven Marketing
Why your marketing should be data-informed, rather than data-driven.
Ezra FishmanEzra Fishman in Marketing