Powerful SEO Features & Solutions for Growth

Write smarter, structure your content better, and target the keywords that drive results. Moz’s new AI-powered Content Briefs is your shortcut from research to rankings.

Analyze target keywords and see key metrics like search volume, Difficulty, and Organic CTR side-by-side. Identify the Primary Search Intent associated with specific keywords to better inform content creation.

Track AI Overviews in Keyword Research and stay one step ahead of your competition.

Explore, analyze, and group keyword suggestions to identify additional opportunities for targeting and tracking.

See what keywords your site is already ranking for and which ones are within striking distance of top SERP positions.

Compile lists of target keywords for further analysis and research.

Quickly analyze up to 100 keywords at a time to see key metrics such as search volume and difficulty, and save time in the research phase of content development.

See all your link metrics in one place, including your Domain Authority®, inbound links count, and linking domains count. Analyze your backlink profile with Inbound Links and Linking Domains. Spot when linking domains have become undiscoverable so you’re able to act quickly and recover lost links.

Better understand how and when people are talking about you by reviewing your top pages and anchor text. Quickly find opportunities for link reclamation by filtering your top pages by status code.

Compare your link metrics to those of your competitors to see where each of you stands out.

Find new link building opportunities by comparing your backlink profile to that of your competitors. See who is linking to them but not to you.

Keep track of your link building efforts and keep notes all in one place with Link Tracking Lists.

Find your true search competitors and the websites competing in the same SERPs as your website. Make sure you are keeping track of the right competitors and identify ones you may not have on your radar.

Identify keyword opportunities by comparing your ranking keywords to those of your competitors. See how they overlap and where they are ranking that you’re not. Use Traffic Lift and rankings data to identify opportunities to overtake your competitors in the SERPs.

Explore your competitors' most visible content and the keywords it ranks for to help inform content creation and refresh strategies. Identify opportunities based on metrics like Monthly Volume, Difficulty, and Keyword CTR. See what content on your site is ranking for the same keywords so you can identify areas for improvement.