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Why backlinks matter
Using links to approximate the popularity of pages was a big part of the original Google algorithm, and whilst a lot has changed since, we can see this is still a vital component today. Not only does Google say so themselves and many SEOs confirm from experience, but we can also see the 2024 Google leaks littered with references to link-based features like "homepagePagerank" and "siteAuthority." Our goal is to show you as closely as possible how links to your site or sites might appear to search engines, and provide clear and trusted metrics with which to interpret this wealth of data.
What data is free?
With your free Moz Community account, you get access to Moz metrics through Link Explorer, including:
Domain Authority®
Page Authority
Spam Score
Inbound link count
Linking domain count
Anchor text analysis
Top content by popularity
Follow vs. NoFollow link counts
Recently discovered and lost linking domain
Competitor backlinks you’re missing out on
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Why check your backlinks with Link Explorer?
Link building and link research are critical components of any SEO strategy. Not only do links help searchers discover your site, but they are also a ranking factor, making it critical to track your efforts. With so many backlink checker options available, how do you choose which one to use? Here are a few reasons to rely on Moz’s Link Explorer to support your link research.
Easily check the growth and quality of your backlink profile
Gain insight into the quality and quantity of backlinks to your site with key metrics like Domain Authority and Linking Domains count for each link. Find out who is linking to you and where on your site they are sending visitors. Analyze commonly used anchor text to better understand how people talk about your brand and how they link to you. Monitor when you gain and lose linking domains in your backlink profile to identify link building opportunities.
Stay on top of high-level metrics to monitor success
Check your backlink success metrics, including Domain Authority, Page Authority, Spam Score, and complete link counts to any site. Monitor Domain Authority, Page Authority, and your Linking Domains count over time with easy-to-use graphs.
Discover link building opportunities
Find out who is linking to your competitors but not to you using the Link Intersect tool. Compare up to five backlink profiles to your own to find possible gaps in your strategy and maximize your link building efforts.
Identify areas for improvement
Maintain link equity and traffic from the quality backlinks you’ve earned by easily finding and fixing broken links to your site. See which pages receive the most backlinks and identify additional content opportunities.
Benchmark key link metrics against your competitors
Compare link metrics for up to 5 sites at a time to see where you’re excelling and where your competition is outpacing you. See how your Domain Authority, Page Authority, and Linking Domains compare over time. Use the Linking Domains by DA module to see the distribution of your link profile and better understand the power of your earned links.
Get results with powerful Moz Data
Link Explorer by the numbers
45.5 trillion
links
8.7 trillion
URLs
1 billion
domains
We’ve been in the business of link research for a long time. Open Site Explorer, the first iteration of our backlink checker, launched way back in 2010. Then, in 2018, we announced the release of Link Explorer — a fresh new approach to the beloved OSE tool that featured an all-new, completely rebuilt link technology. This new tool and its underlying tech allowed us to provide even better data, faster. Over the years, we’ve continued to iterate and build upon this groundbreaking technology to continue to provide you with key data needed to make the best decisions for your SEO strategy. That’s over 14 years of experience behind this tool.
What customers are saying
Anita
VP of Operations at TopSpot"Link Explorer is instrumental in our audits for prospective clients, and Moz Page Authority and Domain Authority communicate link metrics and site strength in a clear fashion for our prospects. Other link products are not as clear."
Cyrus Shepard
Founder at Zyppy"Moz's Link Explorer and other SEO tools simplify the competitive analysis process, making it easier to identify keywords, links, and top-performing content."
Emma Moody
Marketing Manager at web design agency Plug&Play"Moz's Link Explorer gives us accurate link data that is essential for benchmarking the Domain Authority of our clients. The tool is fundamental to our SEO offering, providing data and deep insights into the competitive position of our clients and the metrics that drive it."
Will Critchlow
Founder & CEO at SearchPilot"I highly recommend Moz's Link Explorer for anyone serious about understanding their website's backlink profile. It provides invaluable insights into link quality and quantity, helping you make informed SEO decisions."
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