Klik (candy)
| Product type | Confectionery |
|---|---|
| Owner | Unilever |
| Country | Israel |
| Markets | Israel, North America, United Kingdom, France, Australia, Argentina |
| Website | https://www.unilever.co.il/brands/nutrition/klik/ |
Klik (Hebrew: קליק) is an Israeli candy brand owned by Unilever Food Solutions, a subsidiary of Unilever. It is used for various chocolate, candy, and chocolate-covered products, including chocolate-covered corn flakes and malted milk balls.
Overview
[edit ]
In 2011, the brand was the second leading chocolate brand in Israel with an 11.4% market share, compared to the 28.2% held by market leader Cow Chocolate.[1]
History
[edit ]Between 1992 and 2003, products using the sub-brand Glik were sold to the Ultra-Orthodox community and were kosher certified by Edah HaChareidis.[2]
In 2015 and 2016, Unilever was criticized for significantly raising the effective price of Klik by reducing package sizes while retaining the previous price.[3] [4]
In 2016 following an attempted coverup of Salmonella contamination in Unilever's cereal production line, sales of Unilever products, including Klik, plummeted.[5] [6]
References
[edit ]- ^ Nielsen: Cow Chocolate leads, followed by Klik and Pesek Zman, Globes, 23 February 2011
- ^ צורף, איילה (18 May 2003). "יוניליוור מוחקת את מותג השוקולד החרדי "גליק"; תשווק במגזר את המותג "קליק"". TheMarker (in Hebrew). Retrieved 17 May 2016.
- ^ Unilever increased prices by reducing packaging, Globes, 1 November 2016
- ^ 75, 70, 60, or 50 gram? The shrinking Klik package, YNET, 3 February 2015
- ^ The germs in cornflakes storm: angry customers, sales plummet, The Marker, 30 July 2016
- ^ Salmonella contamination: 30% reduction in sales of Unilever breakfast cereal products, Globes, 31 July 2016