Draft:AppAgent

• Comment: The requirement for this agency is to demonstrate corporate depth, so have a look at WP:SIRS and also the sections on corporate depth/corporate trivia below. Note in particular the industry prizes are in the latter section.Though it's not entirely AI written, the last section appears to show evidence of WP:AIATTR, so name checking media coverage but not summarising it properly. ChrysGalley (talk) 08:23, 16 April 2026 (UTC)

AppAgent is a mobile marketing and growth agency. The company provides mobile marketing services and advisory for mobile game studios worldwide.^[1] As of 2026, AppAgent has served over 160 clients in more than 40 countries, including global publishers such as Supercell (company), Goodgame Studios, Metacore, Scopely, Innogames and more.

Following the closure of Flow Studio, a mobile gaming company founded in 2011, Peter Fodor worked as an independent mobile marketing consultant for studios including Pandastic Games, About Fun, and Geewa (later acquired by Applovin).

By late 2016, a team of five had formed around these activities, operating under the AppAgent name. The company was founded around November 2016. The first AppAgent Academy workshop was held in September 2016, featuring industry professionals such as Will Newell (Head of User Acquisition at Playspace), Oliver Kern (CCO of Lockwood Publishing), and Pascal Clarryse (CMO of Eden Games, consultant to Ubisoft, Miniclip, Garena Free Fire...).

AppAgent s.r.o. was formally incorporated on 7 February 2017. During this period, the team began developing ROY, a proprietary analytical platform used to support user acquisition and marketing decision-making. The early clients were CI Games (Sniper Ghost Warrior), Wooga (June's Journey, Pearl's Peril, Tropicats) and Starbreeze (Payday: Crime War).

In 2018, AppAgent received the App Marketing Agency of the Year award at the App Promotion Summit^[2] . The company began working with a growing number of international clients, including Innogames (Forge of Empires), and Glu Mobile (Design Home, Covet Fashion).

In 2019, AppAgent expanded its team internationally and gave talks at industry events such as the Game Developers Conference in San Francisco and App Promotion Summit in London.

In 2020, during COVID-19 pandemic, the company continued its expansion and was named Clutch Global Leader and Marketing Agency of the Year. During this period, AppAgent began collaborating with companies including Supercell (company) on ASO and ad creatives (Clash of Clans, Clash Royale, later Brawl Stars, Hay Day, Squad Busters), Socialpoint on ad creatives (Monster Legends, Top Troops, Dragon City, Tasty Town), and DoubleDown Interactive on Apple Search Ads (Double Down Casino).

The company also launched Mobile Ad Eaters, a video series focused on mobile advertising creatives with guests from companies such as Tripledot Studios, CrazyLabs, Rovio, Gameloft and Miniclip.^[3]

In 2021, AppAgent grew its client base and expanded its hybrid team with 50% of staff working from all around the globe. New collaborations included companies such as Rovio (Angry Birds 2, Angry Birds Dream Blast), and Metacore (Merge Mansion and marketability tests of new games).

Despite the impact of App Tracking Transparency changes introduced by Apple (company) in 2022, AppAgent continued to expand its client portfolio, including partnerships with Ubisoft, SYBO (creators of Subway Surfers ), Goodgame Studios (Love&Passion, Big Farm, Sunshine Island) and Azerion (Governor of Poker).

In 2023, AppAgent began applying artificial intelligence tools to its marketing work. The company launched Mobile Artificial Insights, a popular LinkedIn newsletter covering AI applications in mobile growth, and hosted several webinars on the topic with industry experts.^[4]

AppAgent also became an early participant in the TikTok Creative Exchange Platform. During the same year, the company reported approximately 15% year-over-year growth and continued its expansion and began working with clients such as Scopely (Monopoly Go, Stumble Guys, Marvel Strike Force, Domination, Garden Joy), Microsoft and Playside Studios.

In 2024, AppAgent restricted its client intake to gaming companies exclusively.

The company expanded its client base with Netflix, its first collaboration with a major entertainment brand next to new collaborations with Huuuge Games (Huuuge Casino) and Outfit7 (Talking Tom, Talking Hank, Talking Angela, and more).

Later in 2025, a live event for game creative professionals called Mobile Ad Eaters Retreat brought 100 CMOs, User Acquisition Leads, Creative Strategists, and Producers to Prague. Speakers from companies such as Plarium, Voodoo (company), Tactile Games, Superplay, Rovio, and Scopely covered topics including AI in creative production, storytelling, and creative testing methodologies.

AppAgent also established an internal AI Council to coordinate the adoption of artificial intelligence across its operations and developed new AI-assisted creative pipeline.

AppAgent provides services related to mobile game growth, combining user acquisition, creative production, app store optimization and data analysis.

The company builds growth strategies aimed at increasing user base and revenue for gaming companies, linking marketing performance to product and monetization outcomes.

A key component of AppAgent's approach is its audit framework called GamePlan, which evaluates user acquisition, creatives, app store presence, product systems and data infrastructure to identify opportunities for scalable growth.

From these audits, AppAgent supports clients across performance marketing, creative strategy and app store optimization.

AppAgent works as a creative partner for Supercell (company) on Clash of Clans and other games in their portfolio, producing advertising creatives across multiple formats and markets.

In 2022, Etermax engaged AppAgent to conduct a growth audit for Trivia Crack , a game with 600M+ downloads. The project included recommendations across user acquisition, ASO, data, and creative strategy, aimed at improving marketing efficiency and performance.

In 2023, AppAgent developed launch creatives and app store assets for Sunshine Island, a casual game by Goodgame Studios, supporting its global release. Since its launch, the game has reached over 16 million downloads.

During the same period, AppAgent worked with DreamLoft Games to scale Game of Words: Word Puzzles, focusing on performance marketing and LTV modelling to support user acquisition decisions.The collaboration generated approximatively 1.6 million installs.

Solid Clouds engaged AppAgent to develop user acquisition creatives for the mobile launch of Starborne: Frontiers, using a narrative-driven creative approach adapted to the game's positioning.

AppAgent also conducted an ASO programme for Star Stable Online, testing store visuals, metadata and localisations to improve conversion rates.

As of 2026, AppAgent is working with companies such as Netflix for their games ASO, 505 Games (Marvel Puzzle Quest), Innogames (Forge of Empires) and VGW (Monopoly Match), supporting ASO, user acquisition and creative initiatives.

AppAgent has received several industry awards and nominations for its work in mobile marketing, user acquisition, and app store optimization.

• App Marketing Agency of the Year — App Promotion Summit (2018, 2020)
• Clutch Global Leader — Clutch (2020)
• User Acquisition Agency of the Year — App Growth Awards (2022)
• App Store Optimization Agency (Shortlisted) — App Growth Awards (2023)
• App Marketing Agency of the Year (Shortlisted) — App Growth Awards (2024)

Peter Fodor and the AppAgent team members have spoken at major mobile and gaming industry events including:

Game Developers Conference (San Francisco), MAU (Vegas), Google GameCamp, App Promotion Summit (Berlin and London), PocketGamer Connects (Helsinki), App Growth Summit (Berlin, Barcelona and London), and GameExpo, (Dubai).

AppAgent has been featured in or contributed to industry publications including Pocket Gamer , Game Developer (formerly Gamasutra), Gamesauce, Business of Apps, GameAnalytics, GamesIndustry.biz , Gamigion, ASO Stack, Mobile Dev Memo and App Growth Experts.^{[5] [6] [7] [8] [9] [10]}

• Official website
• www.linkedin.com/company/appagent/