Monopoly Go!
| Monopoly Go! | |
|---|---|
| App icon with Mr. Monopoly | |
| Developer | Scopely |
| Publisher | Scopely |
| Director | Massimo Maietti |
| Series | Monopoly |
| Engine | Unity [1] |
| Platforms | |
| Release | April 11, 2023 |
| Genre | Board game |
| Mode | Single-player |
Monopoly Go! is a 2023 mobile board game developed and published by Scopely. It was released for Android and iOS devices on April 11, 2023.[2] It is based on the board game by Hasbro. With over 150 million downloads, the mobile game has generated 5ドル billion in revenue since its launch in April 2023.[3]
Gameplay
[edit ]Monopoly Go! is a single-player mobile board game video game that mixes the aesthetics of classic Monopoly with a mobile gaming loop. Players start out with ownership of all properties and roll dice to make money which can be used to upgrade one of five landmarks, which are unique to each themed board (such as Tokyo Tower on the Tokyo board). Players also encounter events like bank heists or take-downs which let them win money from other players, which was marketed as a light social feature of the game. The number of dice rolls per day are limited, but their value can be optimized through gameplay, or additional rolls can be purchased.[4]
A recurrent mini-game called Treasure Hunting is another aspect of Monopoly Go that allows the player to find hidden objects for rewards. Like other events, these mini-games are themed and only playable for a short period of time—usually a few days. All Treasure Hunts revolve around the basic gameplay of tapping squares on a grid to reveal objects. The player needs special tokens called "pickaxes" or "shovels" in order to uncover the squares.[5]
Reception
[edit ]Reviewers criticized various aspects of Monopoly Go!. Rachel Mogan from Android Central praised the game's appealing visuals, smooth gameplay, and impressive sound. However, she stated that it is "abundantly clear that Monopoly GO! is one of the many mobile games designed for the sole purpose of making as much money as it possibly can".[6] Writing for Destructoid , CJ Andriessen criticized the game for having intrusive in-game ads.[7]
Sales
[edit ]By November 2023, Monopoly Go generated more than 1ドル billion in revenue, becoming the biggest mobile game launch of 2023. Scopely also added that Monopoly Go is bringing in more than 200ドル million every month for the company.[8] By March 2024, the game generated 2ドル billion in revenue just 10 months after launch and three months after hitting 1ドル billion.[9] The game also had a marketing budget of nearly 500ドル million.[10] The game generated 2ドル.5 billion in consumer spending, making it the biggest mobile game with the highest consumer spending in 2024.[11]
In 2025, the game surpassed 1ドル billion in marketing spending since its launch.[12] The game generated 5ドル billion by April 2025.[3]
References
[edit ]- ^ Saver, Michael; Pung, Julia; Stanton, Devon (2024年01月04日). "Made with Unity: 2023 in review". Unity Technologies . Archived from the original on 2024年01月13日. Retrieved 2024年01月13日.
- ^ Fragen, Jordan (2023年04月12日). "Monopoly Go! is Scopely's latest Hasbro board game adaptation". VentureBeat. Archived from the original on 2023年11月07日. Retrieved 2024年01月06日.
- ^ a b Kaser, Rachel (2025年05月01日). "Monopoly Go passes 5ドルB in gross bookings at a speed unseen in mobile gaming". VentureBeat. Archived from the original on 2025年05月01日. Retrieved 2025年05月01日.
- ^ Rachel Mogan (2023年05月08日). "Monopoly GO! review: It's not Monopoly, but it IS a perfect time-waster". Android Central. Retrieved 2024年03月16日.
- ^ Bhattacharjee, Soham (2024年03月13日). "Monopoly GO: Wheel Boost Schedule (March 2024)". Game Rant. Retrieved 2024年03月16日.
- ^ Rachel Mogan (2023年05月08日). "Monopoly GO! review: It's not Monopoly, but it IS a perfect time-waster". Android Central. Archived from the original on 2024年01月06日. Retrieved 2024年01月06日.
- ^ "Monopoly Go! is a rather ruthless take on the classic board game". Destructoid. 2023年05月01日. Archived from the original on 2024年01月06日. Retrieved 2024年01月06日.
- ^ "2023's Apparent Biggest Mobile Game Launch Is Not What You Expect". GameSpot. Archived from the original on 2024年01月06日. Retrieved 2024年01月06日.
- ^ Takahashi, Dean (2024年03月13日). "Monopoly Go hits 2ドルB in revenue just 10 months after launch". VentureBeat. Archived from the original on 2024年03月16日. Retrieved 2024年03月16日.
- ^ Williams, Hayley (March 19, 2024). "Monopoly Go Devs Spent More On Marketing Than It Cost To Develop The Last Of Us 2". GameSpot. Retrieved 2024年03月19日.
- ^ Batchelor, James (2024年12月20日). "GamesIndustry.biz presents... The Year In Numbers 2024". GamesIndustry.biz. Retrieved 2025年03月05日.
- ^ Long, Neil (2025年03月25日). "Scopely has spent over 1ドルbn marketing Monopoly Go". Mobilegamer.biz. Retrieved 2025年03月28日.
