Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors

• • Park, C. Whan
• • Sheth, Jagdish N.
• • MacInnis, Debbie
• • Schmitt, Bernd H.
• • Thomson, Matthew

• 関連文献: 1件

• • Park, C. Whan
• • Sheth, Jagdish N.
• • MacInnis, Debbie
• • Schmitt, Bernd H.
• • Thomson, Matthew

Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors

volume editor, Debbie MacInnis ; contributors, Bernd Schmitt, Matthew Thomson

(Legends in consumer behavior, . C. Whan Park / series editor, Jagdish N. Sheth ; v. 5)

Sage, 2019

• : HB

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• WorldCat

ISBN for subseries "C. Whan Park": 9789352808236

Includes bibliographical references

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  Legends in consumer behavior

  Sage