TY - BOOK
AU - Park, C. Whan
AU - Sheth, Jagdish N.
AU - MacInnis, Debbie
AU - Schmitt, Bernd H.
AU - Thomson, Matthew
TI - Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors
PB - Sage
PY - 2019
T2 - Legends in consumer behavior
VL - . C. Whan Park / series editor, Jagdish N. Sheth ; v. 5
EP - xxxii, 399 p.
UR - https://ci.nii.ac.jp/ncid/BB28379282
ER -
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