Foundations and trends [R] in marketing

• 関連文献: 54件

Foundations and trends [R] in marketing

now Publishers

タイトル別名

Foundations and trends in marketing

FnT MKT

• WorldCat

関連文献: 54件中  1-20を表示

• 1

  Studying healthcare from a marketing perspective

  Dawn Iacobucci, Deidre Popovich

  now Publishers c2022 Foundations and trends [R] in marketing 15:2

  所蔵館1館

• 2

  Privacy and consumer empowerment in online advertising

  W. Jason Choi, Kinshuk Jerath

  now Publishers c2022 Foundations and trends [R] in marketing 15:3

  所蔵館2館

• 3

  Aggregate advertising expenditure in the U.S. economy : measurement and growth issues in the digital era

  Alvin J. Silk, Ernst R. Berndt

  now Publishers c2021 Foundations and trends [R] in marketing 15:1

  所蔵館1館

• 4

  Brands : an integrated marketing, finance, and societal perspective

  Bobby J. Calder

  now Publishers c2020 Foundations and trends [R] in marketing 14:4

  所蔵館1館

• 5

  Machine learning in marketing : overview, learning strategies, applications, and future developments

  Vinicius Andrade Brei

  now Publishers c2020 Foundations and trends [R] in marketing 14:3

  所蔵館1館

• 6

  Crowdfunding platforms : ecosystem and evolution

  Yee Heng Tan, Srinivas K. Reddy

  now Publishers c2020 Foundations and trends [R] in marketing 14:2

  所蔵館1館

• 7

  A practical approach to sales compensation : what do we know now? what should we know in the future?

  Doug J. Chung, Byungyeon Kim, Niladri B. Syam

  now Publishers c2020 Foundations and trends [R] in marketing 14:1

  所蔵館1館

• 8

  A chronology of health care marketing research

  Dawn Iacobucci

  now Publishers c2019 Foundations and trends [R] in marketing 13:2-4

  所蔵館1館

• 9

  Measurement in marketing

  Hans Baumgartner, Bert Weijters

  now Publishers c2019 Foundations and trends [R] in marketing 12:4

  所蔵館1館

• 10

  Structural models of the prescription drug market

  Andrew T. Ching, Manuel Hermosilla, Qiang Liu

  now Publishers c2019 Foundations and trends [R] in marketing 13:1

  所蔵館1館

• 11

  The impact of risk communication on consumption and consumer well-being

  Ingrid M. Martin, David W. Stewart

  now Publishers c2019 Foundations and trends [R] in marketing 12:3

  所蔵館1館

• 12

  Consumer culture theory : development, critique, application and prospects

  Eric Arnould ... [et al.]

  now Publishers c2019 Foundations and trends [R] in marketing 12:2

  所蔵館1館

• 13

  Multichannel retailing : a review and research agenda

  Huan Liu, Lara Lobschat, Peter C. Verhoef

  now Publishers c2018 Foundations and trends [R] in marketing 12:1

  所蔵館1館

• 14

  Modeling dynamic relations among marketing and performance metrics

  Koen H. Pauwels

  now Publishers c2018 Foundations and trends [R] in marketing 11:4

  所蔵館1館

• 15

  Sales force compensation : trends and research opportunities

  Dominique Rouziès, Vincent Onyemah

  now Publishers c2018 Foundations and trends [R] in marketing 11:3

  所蔵館1館

• 16

  Consumer informational privacy : current knowledge and research directions

  Frank T. Beke, Felix Eggers, Peter C. Verhoef

  now Publishers c2018 Foundations and trends [R] in marketing 11:1

  所蔵館1館

• 17

  From doubt to functionality : an imagery story

  Rashmi Adaval

  now Publishers c2018 Foundations and trends [R] in marketing 11:2

  所蔵館1館

• 18

  Entertainment marketing

  Natasha Zhang Foutz

  now Publishers c2017 Foundations and trends [R] in marketing 10:4

  所蔵館1館

• 19

  The cultural meanings of brands

  Carlos J. Torelli, Maria A. Rodas, Jennifer L. Stoner

  now Publishers c2017 Foundations and trends [R] in marketing 10:3

  所蔵館1館

• 20

  Ethnography for marketing and consumer research

  Alladi Venkatesh ... [et al.]

  now Publishers c2017 Foundations and trends [R] in marketing 10:2

  所蔵館1館

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