Foundations and trends [R] in marketing

• 関連文献: 54件

Foundations and trends [R] in marketing

now Publishers

タイトル別名

Foundations and trends in marketing

FnT MKT

• WorldCat

関連文献: 54件中  21-40を表示

• 21

  The information-economics perspective on brand equity

  Tülin Erdem, Joffre Swait

  now Publishers c2016 Foundations and trends [R] in marketing 10:1

  所蔵館1館

• 22

  Experimental economics in marketing

  Ernan Haruvy

  now Publishers c2016 Foundations and trends [R] in marketing 9:4

  所蔵館2館

• 23

  Marketing dynamics : a primer on estimation and control

  Prasad A. Naik

  now Publishers c2015 Foundations and trends [R] in marketing 9:3

  所蔵館1館

• 24

  Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis

  Dawn Iacobucci ... [et al.]

  now Publishers c2015 Foundations and trends [R] in marketing 9:2

  所蔵館1館

• 25

  Persistent preferences in market place choices : brand loyalty, choice inertia, and something in between

  A.V. Muthukrishnan

  now Publishers c2015 Foundations and trends [R] in marketing 9:1

  所蔵館1館

• 26

  Revenue management : advanced strategies and tools to enhance firm profitability

  Sheryl E. Kimes, Jochen Wirtz

  now Publishers c2015 Foundations and trends [R] in marketing 8:1

  所蔵館1館

• 27

  The emotional shopper : assessing the effectiveness of retail therapy

  Leonard Lee

  now Publishers c2015 Foundations and trends [R] in marketing 8:2

  所蔵館1館

• 28

  Strategic marketing for the C-suite : a review of the research literature and its relevance to senior executives

  David Midgley

  now Publishers c2015 Foundations and trends [R] in marketing 8:3-4

  所蔵館1館

• 29

  Consumer financial behavior

  W. Fred van Raaij

  now Publishers c2014 Foundations and trends [R] in marketing 7:4

  所蔵館1館

• 30

  Consumers' purchase intentions and their behavior

  Vicki Morwitz

  now Publishers c2014 Foundations and trends [R] in marketing 7:3

  所蔵館3館

• 31

  Culture and consumer behavior

  Chi-yue Chiu ... [et al.]

  now Publishers c2014 Foundations and trends [R] in marketing 7:2

  所蔵館2館

• 32

  The competition between national brands and store brands : models, insights, implications, and future research directions

  Raj Sethuraman, Jagmohan Raju

  now Publishers c2013 Foundations and trends [R] in marketing 7:1

  所蔵館4館

• 33

  Mission, money, merit : using the portfolio approach to drive nonprofit performance

  Kersti Krug, Charles B. Weinberg

  now Publishers c2012 Foundations and trends [R] in marketing 6:3-4

  所蔵館1館

• 34

  Conflict policy and advertising agency-client relations : the problem of competing clients sharing a common agency

  Alvin J. Silk

  now Publishers c2012 Foundations and trends [R] in marketing 6:2

  所蔵館1館

• 35

  Product assortment and consumer choice : an interdisciplinary review

  Alexander Chernev

  now Publishers c2012 Foundations and trends [R] in marketing 6:1

  所蔵館1館

• 36

  Is food marketing making us fat? : a multi-disciplinary review

  Pierre Chandon, Brian Wansink

  now Publishers c2011 Foundations and trends [R] in marketing 5:3

  所蔵館1館

• 37

  Loyalty programs : generalizations on their adoption, effectiveness and design

  Tammo H.A. Bijmolt, Matilda Dorotic, Peter C. Verhoef

  now Publishers c2011 Foundations and trends [R] in marketing 5:4

  所蔵館2館

• 38

  Experience marketing : concepts, frameworks and consumer insights

  Bernd Schmitt

  now Publishers c2011 Foundations and trends [R] in marketing 5:2

  所蔵館1館

• 39

  Marketing expenditures and word-of-mouth communication : complements or substitutes?

  Guillermo Armelini, Julian Villanueva

  now Publishers c2010 Foundations and trends [R] in marketing 5:1

  所蔵館1館

• 40

  Marketing decision making and decision support : challenges and perspectives for successful marketing management support systems

  Gerrit H. van Bruggen, Berend Wierenga

  now Publishers c2010 Foundations and trends [R] in marketing 4:4

  所蔵館1館

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