Foundations and trends [R] in marketing

• 関連文献: 54件

Foundations and trends [R] in marketing

now Publishers

タイトル別名

Foundations and trends in marketing

FnT MKT

• WorldCat

関連文献: 54件中  41-54を表示

• 41

  Market response and marketing mix models : trends and research opportunities

  Douglas Bowman, Hubert Gatignon

  now Publishers c2010 Foundations and trends [R] in marketing 4:3

  所蔵館3館

• 42

  Marketing and innovation management : an integrated perspective

  Elie Ofek, Olivier Toubia

  now Publishers c2010 Foundations and trends [R] in marketing 4:2

  所蔵館2館

• 43

  Internet auctions

  Ernan Haruvy, Peter T.L. Popkowski Leszczyc

  now Publishers c2010 Foundations and trends [R] in marketing 4:1

  所蔵館2館

• 44

  Promotion dynamics

  Scott A. Neslin, Harald J. van Heerde

  now Publishers c2009 Foundations and trends [R] in marketing 3:4

  所蔵館1館

• 45

  The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?

  Priya Raghubir, Tyzoon T. Tyebjee, Ying-Ching Lin

  now Publishers c2009 Foundations and trends [R] in marketing 3:3

  所蔵館1館

• 46

  Sponsored search auctions : research opportunities in marketing

  Song Yao, Carl F. Mela

  now Publishers c2009 Foundations and trends [R] in marketing 3:2

  所蔵館1館

• 47

  Consumer search behavior and its effect on markets

  Brian T. Ratchford

  now Publishers c2009 Foundations and trends [R] in marketing 3:1

  所蔵館2館

• 48

  Playing the changes on the jazz metaphor

  Morris B. Holbrook

  now Publishers c2008 Foundations and trends [R] in marketing 2:3-4

  所蔵館1館

• 49

  Eye tracking for visual marketing

  Michel Wedel, Rik Pieters

  now Publishers c2008 Foundations and trends [R] in marketing 1:4

  所蔵館2館

• 50

  Brand attachment : constructs, consequences, and causes

  C. Whan Park, Deborah J. MacInnis, Joseph Priester

  now Publishers c2008 Foundations and trends [R] in marketing 1:3

  所蔵館2館

• 51

  Customer lifetime value -- the path to profitability

  V. Kumar

  now Publishers c2008 Foundations and trends [R] in marketing 2:1

  所蔵館2館

• 52

  Choice models in marketing : economic assumptions, challenges and trends

  Sandeep R. Chandukala ... [et al.]

  now Publishers c2008 Foundations and trends [R] in marketing 2:2

  : pbk

  所蔵館5館

• 53

  Customer equity : measurement, management and research opportunities

  Julian Villanueva, Dominique M. Hanssens

  now Publishers c2007 Foundations and trends [R] in marketing 1:1

  : pbk

  所蔵館3館

• 54

  Understanding hope and its implications for consumer behavior : I hope, therefore I consume

  Deborah J. MacInnis, Hae Eun Chun

  now Publishers c2007 Foundations and trends [R] in marketing 1:2

  所蔵館3館

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