2007 AMA winter educators' coference : "Marketing theory and applications", February 16-19, 2007, San Diego, California, USA
Andrea L. Dixon and Karen A. Machleit eds.
American Marketing Association, c2007
2007 AMA winter educators' proceedings, marketing theory and applications
2007 AMA winter educators' conference
Marketing theory and applications
"Volume 18"
Includes bibliographical references and index