TY - BOOK
AU - Dixon, Andrea L.
AU - Machleit, Karen A.
AU - American Marketing Association. Educators' Conference
AU - American Marketing Association
TI - 2007 AMA winter educators' coference : "Marketing theory and applications", February 16-19, 2007, San Diego, California, USA
PB - American Marketing Association
PY - 2007
EP - xxii, 411 p.
UR - https://ci.nii.ac.jp/ncid/BA8245970X
SN - 0877573247
ER -