@book{ BA8245970X,
 author = "Dixon, Andrea L. and Machleit, Karen A. and American Marketing Association. Educators' Conference and American Marketing Association",
 title = "2007 AMA winter educators' coference : "Marketing theory and applications", February 16-19, 2007, San Diego, California, USA",
 publisher = "American Marketing Association",
 year = "2007",
 URL = "https://ci.nii.ac.jp/ncid/BA8245970X"
}
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