Marketing aesthetics : the strategic management of brands, identity, and image
Bibliographic Information
Marketing aesthetics : the strategic management of brands, identity, and image
Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
Free Press, c1997
Available at / 33 libraries
Note
Includes bibliographical references and index
Description and Table of Contents
Description
By offering a strategy for managing a company's total aesthetic output and with chapters on consumer brands, service-based companies, and international organizations, the authors aim to show how any organization can differentiate and elevate themselves above the competition.
by "Nielsen BookData"