@book{ BA3204648X,
 author = "Schmitt, Bernd H. and Simonson, Alex and Peters, Tom",
 title = "Marketing aesthetics : the strategic management of brands, identity, and image",
 publisher = "Free Press",
 year = "1997",
 URL = "https://ci.nii.ac.jp/ncid/BA3204648X"
}
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