Text ( visual ) : unmediated
Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters. -- New York : Free Press , c1997. -- xv, 345 p. : ill. ; 25 cm. -- Includes bibliographical references and index. -- ISBN 0684826550 ; (BA3204648X) ; https://ci.nii.ac.jp/ncid/BA3204648X
Author Heading(s): Schmitt, Bernd H. ; Simonson, Alex ; Peters, Tom. -- Classification(s): NDC9 : 675 ; LCC : HD59.2 ; DC21 : 658.8/27. -- Subject Heading(s): LCSH : Corporate image ; LCSH : Brand name products
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