volume editor, David J. Reibstein ; contributors, William L. Wilkie, Robert Malcolm, Valarie Zeithaml

Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 7

: hb

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volume editor, William L. Wilkie ; contributors, Phil Harris, Sidney J. Levy, Brian Wansink

Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 15 . Inspirational applications ; pt. 2

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volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman

SAGE 2012 Legends in marketing . Philip Kotler / series editor, Jagdish N. Sheth ; v. 8

: HB

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Gregory T. Gundlach, Lauren G. Block, William L. Wilkie

Thomson c2007

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William L. Wilkie

Wiley c1994 3rd ed

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William E. Baker and William L. Wilkie

Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-115

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William L. Wilkie, Elizabeth S. Moore-Shay, Amardeep Assar

Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-108

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edited by Patrick E. Murphy and William L. Wilkie

University of Notre Dame c1990

: hbk , : pbk

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William L. Wilkie

Wiley c1990 2nd ed

pbk

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William L. Wilkie

Wiley c1986

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by William L. Wilkie and Peter R. Dickson

Marketing Science Institute 1985 Report / Marketing Science Institute no. 85-108

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by R. Bruce Hutton and William L. Wilkie

Marketing Science Institute c1980 Report / Marketing Science Institute no. 80-116

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by Peter R. Dickson and William L. Wilkie

Marketing Science Institute 1978 Report / Marketing Science Institute no. 78-117

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by William L. Wilkie and Joel B. Cohen

Marketing Science Institute 1977 Report / Marketing Science Institute No. 77-105

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by William L. Wilkie and Paul W. Farris

Marketing Science Institute 1976 Report / Marketing Science Institute no. 76-113

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William L. Wilkie

[U.S. Govt. Print. Off.] [1975]

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William L. Wilkie

Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-117

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by William L. Wilkie

Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-104

所蔵館9館

by William L. Wilkie and Paul Farris

Marketing Science Institute 1974

所蔵館1館

by William L. Wilkie and Stephen A. Greyser

Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-105

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