[American Marketing Association]

所蔵館1館

by William L. Wilkie and Stephen A. Greyser

Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-105

所蔵館6館

edited by G. David Hughes and Michael L. Ray

University of North Carolina Press [1974]

所蔵館13館

Association for Consumer Research 1974-

所蔵館48館

University of Maryland

所蔵館4館