volume editor, David J. Reibstein ; contributors, William L. Wilkie, Robert Malcolm, Valarie Zeithaml

Sage 2016 Legends in marketing . George S. Day / series editor, Jagdish N. Sheth ; v. 7

: hb

Available at 5 libraries

volume editor, William L. Wilkie ; contributors, Phil Harris, Sidney J. Levy, Brian Wansink

Sage 2015 Legends in consumer behavior . Morris B. Holbrook / series editor, Jagdish N. Sheth ; v. 15 . Inspirational applications ; pt. 2

Available at 4 libraries

volume editor, William L. Wilkie ; contributors, Alan R. Andreasen, Sidney J. Levy, Gerald Zaltman

SAGE 2012 Legends in marketing . Philip Kotler / series editor, Jagdish N. Sheth ; v. 8

: HB

Available at 25 libraries

Gregory T. Gundlach, Lauren G. Block, William L. Wilkie

Thomson c2007

Available at 3 libraries

William L. Wilkie

Wiley c1994 3rd ed

Available at 36 libraries

William E. Baker and William L. Wilkie

Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-115

Available at 4 libraries

William L. Wilkie, Elizabeth S. Moore-Shay, Amardeep Assar

Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-108

Available at 4 libraries

edited by Patrick E. Murphy and William L. Wilkie

University of Notre Dame c1990

: hbk , : pbk

Available at 22 libraries

William L. Wilkie

Wiley c1990 2nd ed

pbk

Available at 31 libraries

William L. Wilkie

Wiley c1986

Available at 37 libraries

by William L. Wilkie and Peter R. Dickson

Marketing Science Institute 1985 Report / Marketing Science Institute no. 85-108

Available at 8 libraries

by R. Bruce Hutton and William L. Wilkie

Marketing Science Institute c1980 Report / Marketing Science Institute no. 80-116

Available at 11 libraries

by Peter R. Dickson and William L. Wilkie

Marketing Science Institute 1978 Report / Marketing Science Institute no. 78-117

Available at 14 libraries

by William L. Wilkie and Joel B. Cohen

Marketing Science Institute 1977 Report / Marketing Science Institute No. 77-105

Available at 12 libraries

by William L. Wilkie and Paul W. Farris

Marketing Science Institute 1976 Report / Marketing Science Institute no. 76-113

Available at 16 libraries

William L. Wilkie

[U.S. Govt. Print. Off.] [1975]

Available at 1 libraries

William L. Wilkie

Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-117

Available at 9 libraries

by William L. Wilkie

Marketing Science Institute 1975 Report / Marketing Science Institute no. 75-104

Available at 9 libraries

by William L. Wilkie and Paul Farris

Marketing Science Institute 1974

Available at 1 libraries

by William L. Wilkie and Stephen A. Greyser

Marketing Science Institute 1974 Report / Marketing Science Institute no. 74-105

Available at 6 libraries