While Bhutan has experienced economic growth, poverty reduction remains a priority. There are serious challenges to health care, including rising costs and poor knowledge of reproductive health, especially among young people. UNFPA has supported the integration of family planning in the health care system since it began operating in Bhutan in 1974. Today, under an expanded initiative addressing overall population and development, UNFPA helps deliver comprehensive reproductive health care services, as well as advocating to incorporate gender equality into key development frameworks.