Innovation has been the guiding principle of our work for twenty years. We believe that the most effective solutions can help people and contribute to a better world.
Innovation by Innovatif
Innovation is at the forefront of everything we do. We are always on the lookout for better, smarter and more efficient solutions. Not only for brands, but also for the people they cater to. Whether it's creating new brands, designing websites, searching for new communication channels or planning a strong digital presence – our goal is always the same. To make people notice your brand more quickly, to make them hear what you have to share more clearly and for them to accept your ideas with open arms. That's why we approach every business, brand and project with the same attitude and the same Innovatif process that never fails to deliver.
Better business. Better brands.
Business Brand Platforms
In close cooperation with our partners we bring together people, expertise, knowledge and our insights to achieve our goals. We create strategic platforms that integrate communication and technology solutions, allowing brands to successfully adapt to the ever-changing world.
Analysis
We consider each brand comprehensively, so before the start of a project a thorough analysis of the current situation is conducted. From the collected data, insights are gained which help us build a solid framework for a well-thought-out and strategic appearance of the brand on the market.
Market, trend, and competition analysis
User journey analysis
Web presence analysis
Back-end systems analysis
AI visibility analysis
Website accessibility analysis
Brand development
A strong brand on the market creates a unique position and effectively achieves the set goals. Together with a client we can design a new brand, strengthen the foundations of the existing ones, or strategically direct their development. We strive for authenticity and relevance – and thus create brands which can stand the test of time and are able to adapt and develop with their users.
Brand architecture
Brand foundations
Brand identity
Brand identity guidelines
Communication and creative solutions
Every communication campaign is a story which creates and deepens the relationship with the brand and contributes to its added value. We design and implement stories and content which are consistent with brand identity and customer needs, as well as media and technologies which prevail on the market. Regardless of the size and nature of the communication challenge, our focus is always on the long-term strategic direction of the brand.
Communication strategy
Communication campaign
Graphic design
Multimedia content
Digital platforms and solutions
The digital world is a world of ceaselessly changing variables. We keep current with them to be able to create quality and technologically advanced online appearances of our client’s brands. Based on our in-depth custom analysis, we design and build websites which effectively present our client’s products while our online stores consistently turn visitors into loyal customers. We comprehensively manage our client’s digital presence with various tools which all contribute to a perfect user experience.
Website design and implementation
Design and implementation of an online store
Design and implementation of web applications
Integration of applications and back-end systems
Hosting and maintenance
Online presence management
Our support of a brand does not end with its launching on online platforms and channels. Actually, that is when the story of the brand's online presence fully begins. We strategically evaluate each digital activity, define the method of content management, improve the online presence, and optimize it according to the set goals. We offer all the necessary support for managing individual digital channels, or fully manage them ourselves.
E-commerce strategy
Online presence
Social network management strategy
Email notification strategy
Web content management (websites, social media, email notifications)
SEO site optimization
Measuring and monitoring of performance and set goals (KPI)
GEO site optimization
Website accessibility compliance (WCAG Standards)
Media buying
There are many different paths leading to a consumer. As your media buying agency, we ensure the media strategy is designed with the optimal selection of media and tactics which will deliver your message to the target group, encourage action, and achieve the best results for your financial investment.
Media buying strategy
Media planning
Measuring the effects of advertising
Media buying management and optimization
Trainings and workshops
We never abandon our clients, not even after the project is completed. Because partnership is one of our core values, we always equip our clients with the necessary knowledge and skills to continue on the path of perfect digital presence.
Website editor training
Basics of Search Engine Performance (SEO & SEA)
Social media management
User path planning
Measuring online presence (Google Analytics)
Web content workshop (SEO, GEO & Accessibility)
AI-Powered Solutions
By using artificial intelligence, we simplify and accelerate processes while reducing manual work. This saves you time, improves efficiency, and enables modern digital solutions that keep pace with technological developments and evolving user needs.
Alt text generation for websites
Advanced search with contextual answer generation
Translation of website language versions
Automated landing page creation
We are Innovatif
We are a strong team of more than 40 experts. Our team is made up of art directors / information architects / communication strategists / brand strategists / front-end developers / back-end developers / creative directors / project managers / copywriters / producers / UX specialists / project directors / graphic designers / web designers / media strategists.
Our strategic team of advisors will help you recognise the potential and the opportunities for achieving your goals.
Jože Šulman DIREKTOR / PARTNER
Jože Šulman
CEO / partner
Gorazd Oman DIREKTOR NAROČNIKOV / PARTNER
Gorazd Oman
Client director / partner
Tomasz Pirc INFORMACIJSKI ARHITEKT / PARTNER
Tomasz Pirc
Information architect / partner
Jasna Potrata VODJA KOMUNIKACIJSKEGA STEBRA
Jasna Potrata
Head of communication
Ivan Prendžov VODJA TEHNOLOŠKEGA STEBRA
Ivan Prendžov
Head of technology
TeaGobec
Tea Gobec
Communication strategist
Petra
Petra Trontelj Pečnik
Head of Strategy
02 Karin Spacapan
Karin Špacapan
01 Klemen Ostir
Klemen Oštir
06 Luka Salehar
Luka Šalehar
09 Tjasa Oblak
Tjaša Oblak
Kim
Kim Hrvatin
07 Darjan Pezer
Darjan Pezer
03 Darja Hocevar Mlinaric
Darja Hočevar Mlinarič
10 Kristijan Andoljsek
Kristijan Andoljšek
11 Marko Kadic
Marko Kadić
26 v2
Tea Škvarč
14 Eva Hassl
Eva Hassl Rigler
17 Sara Henigman
Sara Henigman
18 Peter Kisin
Peter Kisin
24 v2
Aljoša Balažic
25 v2
Klemen Dolinšek
28 v2
Nina Zalar
22 v2
Matej Učakar
Sinisa
Siniša Šafarić
Kaja
Kaja Javeršek
23 v2
Pablo
Our partners
We begin each partnership by getting to know the client and the project inside out. This is the starting point for all our further journeys and ties, which are developed and strengthened from one project to another, throughout the years.
Perutnina Ptuj logotip
INN Reference Logotipi Sivi poli v2
INN Reference Logotipi Sivi mol v2
Visit Ljubljana logotip
Beiersdorf logotip
Ljubljanski Grad logotip
Mercator logotip
GOV logotip
Titus logotip
Postojnska jama logotip
Lesnina logotip
Terme Krka logotip
Nordica logotip
INN Reference Logotipi Sivi fraport
Hidria logotip
Kocevsko logotip
INN Reference Logotipi Sivi fibran v2
INN Reference Logotipi Sivi triglav v2
INN Reference Logotipi Sivi sava v2
INN Reference Logotipi Sivi pravna v2
INN Reference Logotipi Sivi uniLJ v2
INN Reference Logotipi Sivi radlje v2
INN Reference Logotipi Sivi atlas v2
INN References UL EF v2
Awards
A job well done and satisfied clients are our greatest reward. But we are just as proud when we get a pat on the back by experts and we are happy to put the awards on display.
INN Awards Brumen 4
1 x Commendation for Excellent Slovenian Design 2022
1 x Award for Excellent Slovenian Design 2019
2 x Commendation for Excellent Slovenian Design 2019